Trade Marketing Intern - POV Beauty

Trade Marketing Intern

Point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home – because beauty is all about your point of view.

We launched on March 26, 2025, and sold out in under 24 hours. Now, we're on a mission to take this brand to the next level, and we're looking for a Trade Marketing Intern to help us make that happen.

About this role

Reporting to our Director of Integrated Marketing, the Trade Marketing Intern will support trade marketing efforts that drive POV Beauty's retail presence and sell-through performance across wholesale partners. The ideal candidate will be strategic, detail-oriented, and interested in the retail side of the beauty industry. This role will contribute to POV Beauty by strengthening retailer relationships, optimizing in-store execution, and supporting the strategies that maximize sell-through at key retail partners.

Key Responsibilities

• Help develop retail marketing materials including planograms, POS displays, and sell sheets
• Assist with retailer-specific promotional planning and co-op marketing programs
• Track and analyze retail sell-through data by account, region, and SKU
• Support the coordination of in-store sampling events and demo programs
• Research competitor retail strategies and shelf positioning
• Help maintain the trade marketing calendar and retailer communication timelines

Learning Objectives

• Retail marketing strategy and trade spend management
• Retailer relationship dynamics (retailers like Sephora, Ulta, Target, etc.)
• In-store merchandising and planogram development
• Sell-through analysis and retail data interpretation

Capstone Project

Each Intern will be required to complete a capstone project. For this intern the project is: Create a retail activation proposal for a key retail partner, including in-store experience concept, promotional timeline, and projected sell-through impact.

Requirements

• Currently enrolled in or recently graduated from a bachelor's or master's program in Marketing, Business, Retail Management, or a related field
• Strong analytical skills with proficiency in Excel/Google Sheets for data tracking and reporting
• Excellent organizational skills and attention to detail for managing multiple retailer timelines
• Interest in retail strategy, merchandising, and the beauty industry
• Strong communication skills for coordinating with cross-functional teams and retail partners
• Ability to work independently and manage projects in a fast-paced environment

Preferred Qualifications

• Previous internship or work experience in trade marketing, retail marketing, or merchandising
• Familiarity with retail analytics platforms or sell-through reporting tools
• Understanding of retailer dynamics for beauty account retailers
• Experience with visual merchandising, planogram creation, or in-store activations

Compensation & Logistics

• $20/hr
• 40 hours a week
• 8 weeks
• Los Angeles, CA - Onsite (Silver Lake Office)