Game Product Manager - MTX and Events (Apex Legends)

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Job Title: Product Manager (MTX and Events) Workplace Type: Hybrid (Los Angeles, CA | Madison, WI) Reporting Line: Reports to the Director of Product - MTX and Events Work Model: Hybrid Description: As a Product Manager on Apex Legends, you will help build, operate, and evolve the monetization experiences that bring our seasonal roadmap to life. You will work across MTX features, live programming, and IP collaborations, partnering with Design, Engineering, Production, Art, and Analytics to deliver compelling player experiences and continuously improve how players discover, engage with, and purchase content. This role combines product development with hands-on live service execution. You will help build and iterate on monetization features while supporting the planning and delivery of seasonal programs including the Store, Battle Pass, Events, Challenges, and IP collaborations. Responsibilities: Build and iterate on MTX features that improve how players discover, unlock, purchase, and engage with content across Apex Own product requirements and partner with Design, Engineering, Production, and Analytics to take monetization features from concept through launch and iteration Support execution of the seasonal commercial roadmap, including Store programming, Battle Pass, Events, Challenges, offers, and other live monetization beats Use player insights, experimentation, and performance data to identify opportunities to improve conversion, engagement, usability, and player value Monitor live performance and player behavior, translating learnings into product improvements and future roadmap priorities Support the planning and execution of IP collaborations, coordinating across internal teams and external partners to translate partnerships into cohesive in-game experiences Partner cross-functionally to ensure MTX programs and features are scoped, configured, tested, and delivered successfully Identify opportunities to improve the tools, systems, and processes that enable the team to operate Apex as a scalable live service Define success metrics, evaluate performance, and continuously iterate on features and programming based on results Qualifications: 3+ years product management in AAA or live service games preferred Experience building or operating monetization features, live service systems, stores, passes, events, progression, or other player facing systems Strong understanding of F2P monetization, player motivations, and the relationship between player value and business outcomes Experience taking product features from problem definition and requirements through development, launch, measurement, and iteration Experience supporting live programming or seasonal content roadmaps in a continuously operating game Strong analytical thinking with experience using data and experimentation to evaluate product performance and inform decisions Experience partnering across Design, Engineering, Production, Art, Analytics, and other cross-functional teams Strong communication and organizational skills with the ability to manage multiple concurrent features and live initiatives Experience with IP collaborations, external partnerships, or licensed content is a plus Excited to explore and integrate modern tech advancements Pay Transparency - North America * California (depending on location e.g. Los Angeles vs. San Francisco) *$85,800 - $130,800 USD Pay is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and other incentive programs.

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr Electronic Arts