VP, Trade Marketing

About the Role:

We have a current opening for a VP of Trade Marketing and are actively reviewing applicants.

The VP of Trade Marketing is accountable for the in-store activity plan to execute brand strategy at retail for the entire Ferrero USA portfolio (all categories and all brands). This includes developing and cascading the Go to Market plans detailing the execution standards for distribution, shelving, merchandising, and pricing (DSMP). This position owns the portfolio level in-store activity calendar, making prioritization decisions on what to execute at retail. The position also owns the Financial KPI attainment for all brands. This position supports and provides thought leadership among key cross-functional internal relationships, including Category Management, Marketing, Revenue Management, Demand Planning, and Sales Account Teams.

This is a hybrid position, three days on-site and two days remote.

Main Responsibilities:

In-Store Activity Strategy

• Manages team to develop in-store activity plans to execute brand strategies at retail
• Develop Go to Markets plans including execution standards for distribution, shelving, merchandising, pricing by Class of Trade
• Create KPI objectives aligned by Class of Trade trends and strategy
• Develop prioritized tentpole activity plan across portfolio
• Develop portfolio in-store activity calendar
• Define in-store execution objectives
• Responsible for the development and execution of in-store activations and POS

POS/Display & Pack Architecture

• Partner with customer teams and Marketing to develop actionable plans to drive accelerated growth or improve profitability
• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities

Annual Planning & Trade Investment

• Develop and maintain the long-term planning for the trade marketing function on the horizon of 1-3 years
• Ensure proper lead time and content for best-in-class innovation launches, meeting customer lead times
• Supports the planning and execution of seasonal and everyday portfolio
• Provides input to S&OP process on changes in distribution, promotion, customer/channel strategy
• Develop Trade Investment strategy in partnership with revenue management for each brand aligned to customer and brand strategy

About You:

• Bachelor's degree in a business/marketing discipline required; MBA preferred
• 15+ years relevant experience required, CPG Foods experience is preferred with Customer Management Experience
• Multi-channel CPG experience including C-store, Mass, Grocery, Dollar, Club, e-Comm & Discounters
• Significant experience of Brand / Trade / Customer Marketing, supporting delivery of effective JBP's
• Inspirational leadership and management style that promotes teamwork and nurtures top talent
• Strong decision making and interpersonal skills with an ability to influence at the most Senior levels
• Commercially astute with strong business sense and excellent problem solving / analytical skills
• Management presentation competencies to effectively present key category insights in front of internal and external stakeholders
• Experience managing a team to deliver results

As part of our recruitment process, Ferrero may use artificial intelligence (AI) enabled tools to assist with reviewing candidate applications. These tools are used solely to support recruiters by summarizing application information and identifying potential alignment with job requirements. AI does not independently screen out or select candidates, and it does not replace human judgment. Final decisions regarding candidate progression are always made by Ferrero recruiters and hiring managers.

Our Benefits & Perks:

Careers with caring built in - discover our benefits here.

Compensation Data

The base salary range for this position is $196,000 - $261,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.


In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.


About Ferrero:

Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

DE&I at Ferrero:

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.

Ferrero is an equal opportunity employer and complies with all applicable human rights laws. Ferrero will recruit, hire, train, and promote all persons without regard to race, creed, color, sex (including pregnancy, gender, sexual orientation, and gender identity), religion, national origin or ancestry, age, disability, or history of disability (except where physical or mental abilities are a bona fide occupational requirement and the individual is not able to perform the essential functions of the position even with reasonable accommodations), citizenship, or any other protected characteristic.

Ferrero will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise the People & Organization (HR) Representative. Information relating to the need for accommodation and accommodation measures will be addressed confidentially.