Paid Media Specialist

Role Description

Horizon Outdoor Hospitality is seeking a hands-on Paid Media Specialist for a 4-month engagement to support performance marketing across a portfolio of RV resorts, campgrounds, and outdoor hospitality properties. This role is focused on driving bookings and improving return on ad spend through expert-level execution and optimization of Google Ads and supporting paid channels. The ideal candidate is highly analytical, detail-oriented, and comfortable working within existing campaign structures to identify and implement performance improvements quickly.

Core Responsibilities

• Paid Media Strategy & Execution (60%)
  • Manage and optimize Google Ads campaigns (search, display, remarketing, Performance Max) with a focus on driving bookings and improving performance.
  • Continuously refine campaigns, budgets, bidding strategies, and targeting based on performance data.
  • Identify opportunities to improve efficiency and support the growth of high-performing campaigns.
  • Support and optimize Meta (Facebook & Instagram) campaigns, including audience targeting, creative testing, and retargeting.
  • Align campaign execution with property-level demand, seasonality, and occupancy goals.
• Performance Analysis & Optimization (25%)
  • Monitor and analyze campaign performance across Google Ads, Meta, and GA4.
  • Translate data into clear insights and actionable optimizations.
  • Track conversions and key performance metrics to improve campaign efficiency.
  • Support reporting and communicate performance updates to internal teams.
• Collaboration & Execution Support (15%)
  • Partner with internal teams to align messaging, offers, and creative with campaign goals.
  • Assist in launching campaigns tied to promotions, events, and occupancy needs.
  • Help ensure landing pages and website experiences support conversion.
• Additional Digital Marketing Support (as needed)
  • Assist with website updates to support campaigns, promotions, and conversion optimization.
  • Support content development such as blog posts or SEO-focused updates.
  • Contribute to broader marketing initiatives that improve traffic, engagement, and bookings.

Qualifications

• 2–4+ years of hands-on experience managing Google Ads, with a focus on search and conversion-driven campaigns.
• Experience building and launching campaigns, including setup, structure, and ongoing optimization.
• Strong experience with conversion tracking setup, validation, and troubleshooting across Google Ads, Google Tag Manager, and GA4.
• Hands-on experience using Google Tag Manager to deploy and manage tags, events, pixels, and tracking updates.
• Experience optimizing campaigns for performance metrics such as conversions, CPA, and ROAS.
• Working knowledge of Meta (Facebook & Instagram) Ads, including audience targeting and campaign management.
• Strong analytical skills with the ability to interpret data and implement optimizations.
• High attention to detail and ability to manage multiple campaigns simultaneously.

Preferred

• Experience in hospitality, travel, or booking-driven businesses.
• Experience managing campaigns with seasonality or fluctuating demand.
• Agency or multi-location brand experience.

Expectations

• Highly responsive and able to move quickly in a fast-paced environment.
• Proactive in identifying opportunities and solving problems.
• Clear, concise communicator of performance and next steps.
• Comfortable working independently and owning outcomes.
• Collaborate effectively while working independently.
• Maintain a positive, solution-oriented mindset.
• Balance high standards with a sustainable work pace.

Details

• Position Length: 4 months.
• Focus: Paid media execution and performance optimization.
• Start: Immediately.

Location

This is a fully remote position. Reliable internet access and a dedicated work environment are required.