Senior Paid Media Specialist

Role Description

The Senior Paid Media Specialist is responsible for the strategic execution and day-to-day management of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients. This role requires advanced technical expertise to manage complex accounts, troubleshoot performance issues, and drive consistent results across multiple platforms. As a senior member of the team, this role also involves mentoring junior specialists, assisting with escalated client situations, and contributing to the development of internal processes and best practices.

Primary Responsibilities

• Hands-On Campaign Management (60%)
  • Directly manages a high-volume portfolio of paid media accounts, focusing on strategic, high-complexity, or critical franchise clients.
  • Builds, launches, and optimizes campaigns across Google Ads, Meta Ads, and other relevant platforms to meet or exceed client performance goals, such as ROAS, CPA, and lead volume.
  • Implements advanced optimization techniques, including bid strategies, automation rules, and audience segmentation.
  • Conducts regular account audits to identify optimization opportunities, ensure best practices, and prevent performance degradation.
  • Ensures all ad copy and creative materials are strictly sourced from and compliant with the client's official website.
• Account Strategy & Analysis (20%)
  • Develops and executes comprehensive account strategies for new client onboarding and significant account expansions.
  • Analyzes performance data to identify trends, extract actionable insights, and formulate data-driven optimization strategies.
  • Monitors budget pacing and allocation across the assigned portfolio to ensure optimal spend distribution and prevent over/under-spending.
  • Conducts competitive analysis and market research to inform campaign strategies and identify growth opportunities.
• Mentorship & Team Support (10%)
  • Serves as a technical resource and mentor for Paid Media Specialists, providing guidance on campaign builds, optimization strategies, and troubleshooting.
  • Assists the Manager of Paid Media with onboarding and training new team members.
  • Shares learnings, platform updates, and successful strategies during weekly team meetings.
• Process Development & Operational Excellence (10%)
  • Contributes to the development and refinement of standardized workflows, optimization checklists, and campaign build guides.
  • Tests new platform features, beta programs, and emerging channels, documenting results to inform team-wide adoption.
  • Ensures proper implementation of tracking, conversion pixels, and attribution models across all assigned accounts.

Qualifications

• 3-5 years of hands-on paid media management experience in an agency setting.
• Proven success managing a high volume of accounts, specifically lower-spend, franchise, or multi-location models.
• Required certifications: Google Ads (Search, Display, Shopping, Video, Measurement) and Meta Blueprint (or equivalent demonstrated expertise).
• Experience mentoring or training junior team members.

Requirements

• Advanced knowledge of Google Ads (Search, Performance Max, Shopping, Display, Video) and Meta Ads Manager.
• Strong working knowledge of Google Analytics 4, Looker Studio, and Google Tag Manager.
• Proficiency in Excel/Google Sheets, including pivot tables, VLOOKUP, and data analysis.
• Deep understanding of conversion tracking, attribution models, and CRM integrations.

Benefits

• Flexible PTO
• Employee-First Culture
• Fully Remote
• Work From Home Stipend
• Medical, Vision, and Dental
• 401K Matching
• Life Insurance
• Incredible Company Comradery
• And So Much More!