Senior Paid Media Specialist

Role Description

Bloomreach is hiring a Senior Paid Media Specialist to own paid media across the Americas — and contribute to our broader global paid media strategy. You’ll be joining a demand generation team that runs multi-million dollar budgets, moves fast, and cares deeply about pipeline, not just clicks.

You’ll have real ownership here: campaigns to run, hypotheses to test, and data to dig into. And you’ll be supported by paid media expertise, strong cross-functional partners, and a team that genuinely invests in your development.

What You’ll Do

• Own day-to-day management and optimization of Bloomreach’s media accounts across the Americas — including keyword strategy, advanced bid management (smart bidding, value-based bidding, Performance Max), ad copy, and audience targeting.
• Write and brief ad creative for paid search and paid social, working closely with global campaigns and design to get campaigns live.
• Build and test landing pages in HubSpot; run A/B tests to improve conversion rates.
• Support demand generation and brand awareness campaigns across paid social, display, and YouTube.
• Analyze performance across the full B2B funnel — MQLs, SQLs, pipeline, ROAS — and surface actionable insights.
• Own budget pacing and forecasting across your channels, tracking spend to monthly and quarterly targets.
• Collaborate with SDR teams to understand funnel conversion patterns and improve handoff quality.
• Work directly with advertising partners including Google and LinkedIn.
• Stay ahead of privacy and tracking changes — including cookieless tracking, GA4, and consent mode — and ensure measurement remains accurate.

Qualifications

• 3–4 years in paid media in a B2B SaaS environment, agency or in-house.
• Proven track record managing significant budgets across paid search, including brand, non-brand, competitor, and partner campaigns.
• Hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook Business Manager.
• Strong command of bid strategy — smart bidding, Performance Max, value-based bidding — and where each applies.
• HubSpot experience, including landing page builds and A/B testing.
• Working knowledge of Google Analytics, Google Tag Manager, and conversion tracking (pixels, UTMs, event tracking).
• Understanding of privacy and tracking changes — GA4, consent mode, cookieless measurement approaches.
• Familiarity with intent data signals (e.g. Bombora, G2 intent) and how to apply them to audience strategy.
• Experience briefing or writing ad creative for both search and social formats.
• Salesforce experience is a plus.

Requirements

• You’re analytical — you move comfortably between ad platform data and CRM data, and you know what good performance looks like.
• You test rigorously, document what you learn, and apply AI-assisted tools (Performance Max, Advantage+) with a clear view of where human judgment still matters.
• You can work independently, but you actively share insights and collaborate across the team.
• You communicate clearly — in writing and in conversation — and can brief cross-functional partners (PMM, content, design) without hand-holding.
• You stay ahead of platform changes, especially in tracking, privacy, and AI-driven campaign formats.

Benefits

• Health care including medical, dental, and vision insurance.
• 401k Plan with employer contribution.
• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.
• Everyone gets to participate in the company's success through the company performance bonus.
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries — Bloomversaries!