Marketing Operations Specialist

Job Title Sr. Marketing Operations Specialist Location Bristol CT or Hudson Sq in NYC (Onsite) Or Remote Job Duration 6+m Contract Primary Skills 4+ years of experience in marketing operations, marketing analytics, technical or product marketing roles Applied coding of template scripting languages (e.g. liquid, handlebars) Ability to email code using HTML/CSS Bachelor's degree in Marketing, Communications, Business or a related field Experience working in agile teams Working knowledge of messaging best practices (email, push, in-app) High attention to quality with ability to readily spot potential bugs Proven track record of developing and executing successful marketing strategies that drive business growth Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams Passion for innovation and commitment to staying ahead of industry trends and best practices Preferred Experience Previous experience in Salesforce, Adobe, or Braze platforms Understanding of email marketing best practices Technical expertise in CRM operations. Responsibilities Build and manage transactional communication templates across email and in-app, including changes to price, terms of service, billing failures and other critical updates Collaborate with cross-functional teams, including marketing, product and more to ensure seamless execution of communication plans Analyze and interpret data to measure the effectiveness of executions and make data-driven recommendations for improvement Work across technical teams for UMP and Cannonball platforms Set up and run tests to deliver on KPIs and goals Ensure all communications are compliant with legal and regulatory requirementsCreate and maintain a content calendar for transactional communications to ensure timely and accurate delivery of updates Stay up to date with industry trends and best practices to continuously improve communication strategies Optimize Marketing Landing Pages (MLPs), SEO, and testing projects as needed. SUMMARY The Senior Specialist Product Marketing will be responsible for managing transactional subscriber communications related to a variety of messages that need to be sent legally across email and in-app. This includes changes to price, terms of service, billing failures and other critical updates. The ideal candidate will have a strong background working and learning CMS environments and can work closely across teams to deliver timely builds. This is a new role in product marketing and CRM operations for Direct to Consumer, reporting to the Sr. Director Product Marketing Qualification Bachelor's degree in Marketing, Communications, Business or a related field #J-18808-Ljbffr