Marketing Operations Specialist, Intake

Job Description

Job Description

About Lantern

Lantern is the specialty care platform connecting people with the best care when they need it most. By curating a Network of Excellence comprised of the nation's top specialists for surgery, cancer care, infusions and more, Lantern delivers excellent care with significant cost savings to employers and their workforces. Lantern also pairs members with a dedicated care team, including Care Advocates and nurses, for the entirety of their care journey, helping them get back to good health, back to their families and back to work. With convenient access to specialists nationwide, Lantern means quality care is within driving distance for most. Lantern is trusted by the nation's largest employers to deliver care to more than 6 million members across the country. Learn more about us at lanterncare.com.

Marketing Operations Specialist, Intake

Lantern is looking for a Marketing Operations Specialist, Intake to join our Member Activation team. This role sits at the operational center of Lantern's two core member activation programs, serving as the primary intake point for all campaign and client activation requests. For the awareness program, the Marketing Operations Specialist owns end-to-end intake for all campaign assets and custom member-facing materials — coordinating approvals, packaging artwork, and ensuring every request is fully documented and complete before handoff to the Fulfillment Manager. For the targeted marketing program, this role owns a parallel workflow focused on client readiness: coordinating and documenting approvals, tracking data review completion, and ensuring each client meets all readiness criteria before handing off to the Fulfillment Manager for activation. With deep cross functional touchpoints across Member Marketing, Client Success, Strategy, Brand, Data, and external partners, this role requires exceptional organizational skills, strong follow-through, and a proactive approach to managing high volumes of concurrent work.

Location: Hybrid – 3x in office per week minimum. Dallas, Texas; New York, NY; or other Lantern hub office locations

Responsibilities :

Awareness Program & Intake Request Management

• Own and manage the intake queue end-to-end; triage all incoming requests and route to the correct owner
• Review all intake submissions for completeness and accuracy; follow up with requestors to resolve missing information before routing
• Ensure all client requirements and approvals are in place before handoff to fulfillment for both standard and custom client campaigns
• Chase and track all pending campaign approvals; proactively follow up with internal stakeholders and Client Success to keep approvals from stalling
• Maintain and continuously improve intake forms, request templates, and intake workflow documentation to ensure consistency and reduce back-and-forth

Targeted Program Intake & Readiness Management

• Manage day-to-day maintenance of the tracking board from client authorization through ready-to-activate status
• Document client approval; own long-term management of the approval flow through Salesforce
• Ensure all intake requirements and approvals are in place before hand-off to fulfillment for client activation
• Contribute updates to weekly status meetings; flag pending or blocked requests and upcoming volume

Process Improvement & Reporting

• Provide intake workflow input to continually improve process design and SOP documentation efforts
• Track intake volume and turnaround metrics; surface trends, backlogs, and capacity flags to the Program Manager
• Support the broader Marketing Operations team in building scalable, repeatable processes as volume grows

Requirements :

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience · 2–3 years of experience in marketing operations, project coordination, or a related field
• Experience managing a high-volume intake, approval tracking, or request management workflow
• Proficiency with project management or work management tools (Monday.com or similar)
• Strong written communication skills; comfortable following up with stakeholders at all levels and routing requests with clear, complete context
• High attention to detail with the ability to manage multiple concurrent requests without losing accuracy or timeliness
• Familiarity with CRM or marketing automation platforms (Salesforce or SFMC) is a plus
• Experience working within a cross-functional marketing team in a healthcare, benefits, or B2B environment is a plus

Strong Candidates will :

• Bring an exceptional level of organization and a systematic approach to managing high volumes of parallel requests and approvals simultaneously
• Communicate proactively and own follow-through
• Enforce intake standards with confidence, ask the right clarifying questions before routing work, and hold a high bar for accuracy
• Identify opportunities to reduce cycle time, eliminate bottlenecks, and continuously improve
• Thrive in connector roles, building trust across cross-functional teams while keeping the pipeline moving

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Short & Long Term Disability
• Life Insurance
• 401k with company match
• Paid Time Off
• Paid Parental Leave

About You:

• You use LOGIC in your decision making and understand that progress is critical to making change. You focus on the execution of your content while balancing a fast-paced environment and you take the time to celebrate both the small & big wins.
• INCLUSION is a core tenant of your personal beliefs. A diverse and inclusive environment is incredibly important to you. You understand and desire to be a part of a diverse team with different experiences and perspectives & you cherish the differences in each individual that you interact with.
• You have the GRIT , drive and ambition to tackle big problems. Big problems require big ideas and a team that supports new ideas.
• You care deeply for your customers are driven to keep HUMANITY in all decisions. Your customers aren't just the individuals using your product. They are the driving factor in your motivation to make a change.
• Integrity guides you in life. Focusing on the TRUTH vs. giving people the answers they want to hear.
• You thrive in a Team Environment. Collaboration is key in innovation and creating change.

These pillars of LIGHT are a reminder to our team that we are making a difference by providing guidance and support in navigating the often complex and confusing landscape of healthcare. We hope that through this LIGHT , individuals can find their way to the best care, resources, and support they need to get back to life.

If this sounds like you, we would love to connect to speak further about career opportunities at Lantern.

Please apply to our role & someone from our Talent Acquisition Team will reach out to help you navigate our interview process.

Lantern does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.