Marketing and Communication Manager

Job Description

Job Description

Founded in 1982, the National Motorists Association is a national nonprofit membership

organization dedicated to protecting the rights and freedoms of motorists.

The National Motorists Association (NMA) is seeking a full-time Marketing & Communications Manager to lead the organization's marketing, communications, digital engagement, and membership marketing efforts.

This is a hands-on position with responsibility for communicating the NMA's mission, growing and engaging its membership, strengthening its public presence, and supporting fundraising and revenue-generating activities. The Manager will oversee the NMA's website, social media, email communications, direct mail campaigns, membership communications, and Driving Freedoms magazine.

The Marketing & Communications Manager will work closely with the CEO, staff, volunteers, members, and outside vendors to develop and execute effective campaigns and communications. The position will be responsible for taking projects from concept through execution, including planning, writing, coordinating production, managing deadlines, measuring results, and recommending improvements.

The ideal candidate combines strong writing and communications skills with marketing knowledge, project-management ability, creativity, attention to detail, and a willingness to take ownership and get things done. The successful candidate will be comfortable working independently in a small-organization environment where priorities can change and resources must be used efficiently.

Primary Responsibilities

1. Marketing Strategy & Campaigns

• Develop and implement an annual marketing and communications plan in coordination with the CEO and organizational priorities.
• Develop and execute campaigns to support membership growth, retention, renewal, fundraising, publications, programs, events, and other NMA priorities.
• Coordinate marketing efforts across direct mail, email, website, social media, print, and other appropriate channels.
• Develop audience and member segmentation strategies to ensure communications reach the appropriate audiences with relevant messages.
• Maintain the NMA's brand voice, messaging, visual identity, and overall public presentation.
• Evaluate campaign results and recommend changes to improve effectiveness and return on investment.
• Identify new and cost-effective opportunities to expand the NMA's reach, visibility, membership, and revenue.

2. Membership Marketing & Communications

• Develop and implement membership recruitment, renewal, retention, and re-engagement campaigns.
• Develop communications designed to demonstrate the value of NMA membership and encourage prospective and existing members to take action.
• Coordinate membership communications across email, direct mail, website, social media, Driving Freedoms , and other channels.
• Develop and maintain a communications schedule for prospective, new, current, lapsed, and former members.
• Work with the CEO and staff to promote member benefits, services, programs, advocacy activities, and opportunities for involvement.
• Support efforts to increase member engagement, participation, volunteerism, and advocacy.
• Assist with member surveys and other efforts to better understand member interests, needs, and satisfaction.

3. Website & Digital Marketing

• Manage the day-to-day content and presentation of the NMA website.
• Publish and update articles, announcements, advocacy content, membership information, fundraising appeals, events, and other website content.
• Ensure website content is accurate, current, engaging, and consistent with NMA messaging.
• Identify opportunities to improve website navigation, content, search visibility, user engagement, and conversion.
• Monitor website traffic, search performance, and other relevant analytics.
• Work with outside developers or vendors when technical changes or website projects are required.
• Support efforts to maximize appropriate website revenue opportunities, including advertising and other digital programs.
• Maintain and improve the NMA's digital presence as technology, platforms, and audience behavior evolve.

4. Social Media & Online Engagement

• Develop and manage the NMA's social media content strategy and editorial calendar.
• Create, curate, and publish content across appropriate social media platforms.
• Promote NMA advocacy activities, news, articles, membership opportunities, fundraising campaigns, Driving Freedoms , events, and other organizational activities.
• Monitor audience engagement and identify opportunities to increase reach and interaction.
• Respond to or coordinate responses to comments, questions, and messages as appropriate.
• Monitor emerging social media trends and recommend opportunities that may benefit the NMA.
• Maintain a consistent and professional NMA voice across social media platforms.
• Track social media performance and use results to improve content and engagement.

5. Email Marketing & Communications

• Manage the NMA's email communications program.
• Develop, write, design, schedule, and distribute newsletters, membership communications, fundraising appeals, announcements, promotional campaigns, and other email communications.
• Develop audience segments and targeted campaigns where appropriate.
• Maintain email templates, lists, and communications schedules.
• Monitor open rates, click-through rates, conversions, unsubscribes, and other relevant metrics.
• Test messaging, subject lines, calls to action, and other campaign elements to improve results.

6. Direct Mail & Fundraising Communications

• Develop and coordinate direct mail campaigns supporting membership acquisition, renewals, fundraising, and other organizational objectives.
• Write fundraising appeals, membership letters, renewal communications, postcards, inserts, and other direct-mail materials.
• Work with the CEO to develop compelling messages that communicate the NMA's mission, accomplishments, impact, and current needs.
• Coordinate mailing lists, design, printing, production, fulfillment, and distribution with staff and outside vendors.
• Test different messages, formats, audiences, and approaches where appropriate.
• Track campaign costs, response rates, revenue, and other performance measures.
• Support online fundraising campaigns and other donor communications.

7. Driving Freedoms Magazine

• Manage the production of Driving Freedoms magazine from editorial planning through final publication.
• Develop editorial calendars and production schedules.
• Coordinate with the CEO, staff, members, contributors, writers, photographers, and other content providers.
• Solicit, develop, write, edit, and proofread content as appropriate.
• Coordinate with designers, printers, and other vendors involved in publication.
• Ensure each issue is accurate, engaging, visually consistent, and completed on schedule.
• Coordinate membership, fundraising, advertising, advocacy, and promotional content within the magazine.
• Identify opportunities to increase the value of Driving Freedoms as a member benefit and communications vehicle.

8. Content Development

• Develop original content for the NMA's website, email communications, social media, Driving Freedoms , direct mail, and other communications.
• Translate complex motorist, legal, legislative, and organizational topics into clear and engaging communications for NMA audiences.
• Edit and proofread communications produced by staff, volunteers, and outside contributors.
• Repurpose content across multiple communications channels to maximize its value and reach.
• Maintain an organized library of photographs, graphics, templates, publications, and other marketing assets.
• Help establish and maintain editorial standards for NMA communications.

9. Analytics & Reporting

• Establish and monitor meaningful performance measures for marketing and communications activities.
• Track membership campaign results, email performance, website traffic, social media engagement, fundraising response, and other relevant metrics.
• Analyze results and identify opportunities for improvement.
• Maintain appropriate reports and dashboards for the CEO.
• Provide regular updates on major campaigns, projects, and marketing activities.
• Use data and member feedback to inform future campaigns and communications.

10. Project & Vendor Management

• Serve as project lead for marketing and communications initiatives from planning through completion.
• Develop project schedules, timelines, budgets, and deliverables.
• Coordinate the work of writers, editors, designers, printers, developers, mailing houses, consultants, volunteers, and other resources.
• Obtain quotes and coordinate with vendors as appropriate.
• Monitor projects to ensure they are completed accurately, on time, and within budget.
• Proactively identify and resolve issues that could affect deadlines or deliverables.
• Develop repeatable processes and templates to improve efficiency and consistency.

\nCompany Description

The National Motorists Association is a national advocacy organization fighting for the rights, freedoms, and fair treatment of America's motorists.

Company Description

The National Motorists Association is a national advocacy organization fighting for the rights, freedoms, and fair treatment of America's motorists.