VP of Growth

VP Of Growth

Most people start their mornings with coffee that leaves them jittery, crashing, and running on empty. Everyday Dose exists to fix that because people deserve a morning ritual that actually feels good. We make functional coffee, matcha, and creamers that deliver calm energy, steady focus, and real well-being. No crash, no jitters, no gut issues. After serving more than 1.3 million customers and expanding into national retail, we're hiring driven, thoughtful people who want to help redefine how the world starts its day at scale. We are looking for a VP of Growth to own our full revenue engine across acquisition, lifecycle, analytics, and growth creative. This leader will architect and scale a modern, high-velocity growth system that blends data, storytelling, experimentation, and brand alignment.

The VP of Growth will manage a team across paid media, CRO, and creative strategy. They will partner closely with Brand, CX, Finance, and Ops to drive predictable, profitable growth.

This is a hands-on, strategic, high-tempo role for someone who has scaled a DTC business at $200M+ and knows how to win through creative testing, disciplined analytics, and cross-functional leadership.

Leadership & Cross-Functional Ownership

• Grow and lead a high-performing team, focused on acquisition, creative strategy, analytics and forecasting, and conversion optimization.
• Partner with Brand, CX, Product, Ops, and Finance to keep the company aligned
• Create a growth operating system: weekly sprints, ideation, creative cycles, and data reviews
• Present growth strategy and results to the Executive Team and Board

Acquisition (Meta, TikTok, YouTube, Google)

• Own performance strategy, daily pacing, and channel allocation
• Have experience across Meta, Google, AppLovin, CTV, Linear, Podcast, Influencer Marketing
• Scale spend efficiently while maintaining CAC/MER targets
• Own paid media budget of $60M+/year
• Develop a testing roadmap for creative, audiences, landing pages, and offers
• Build and manage a portfolio of evergreen winning ads

Creative Strategy

• Lead the creative strategy function for paid and organic growth
• Partner with Brand + Content Studio to generate 100s of new variations/week
• Diagnose fatigue, hooks, scripts, pacing, and narrative performance
• Guide creators and editors on what performs and why

Analytics & Forecasting

• Build and maintain CAC/LTV models, scenario plans, and revenue forecasts
• Own Northbeam + platform attribution alignment
• Turn insights into weekly testing and investment decisions
• Build dashboards that unify DTC + retail impact

Conversion Rate Optimization

• Oversee landing page testing, funnel optimization, and merchandising strategy
• Partner with Brand + Web to redesign and optimize PDPs and friction points