VP of Growth

Role Description

We're looking for a VP of Growth Marketing to own customer acquisition across all channels at Branch. This is an exciting opportunity to lead the growth function at an ambitious business with a proven ability to scale in all weather across a diverse set of channels, from performance marketing and lifecycle to wholesale, partnerships, brand and emerging channels.

Much about the role will feel similar to what a senior growth leader might have built already for any great consumer brand:

• Getting hands dirty with exceptional rigor across the full roster of performance, organic and brand channels.
• Scaling our new brick and mortar program.
• Pioneering paid lead generation at scale for our B2B business.
• Helping our partnerships team identify impactful licensing and wholesale partners.
• Pioneering a suite of exciting new revenue streams.

The ideal candidate brings deep analytical marketing experience at a high-growth DTC or e-commerce company, with hands-on fluency in paid acquisition, attribution, and incrementality. While we expect fluent tactical insight, you're not just a channel manager:

• Operate naturally at the strategic level.
• Build a roadmap and allocate budget across channels.
• Partner with finance on forecasting.
• Build teams that execute with speed and rigor.

In your first thirty days, you'll immerse yourself in our current program:

• Auditing channel performance.
• Reviewing attribution and incrementality infrastructure.
• Building relationships with cross-functional partners in sales, finance, product, and operations.
• Assessing our DTC and Amazon programs.
• Digging into our B2B lead gen motion.
• Understanding the nuances of our wholesale and retail partnerships.

From there, you'll take ownership of our marketing budget and efficiency targets:

• Identify the highest-leverage opportunities for improvement.
• Begin building your roadmap.
• Audit our creative testing velocity and measurement rigor.
• Assess our B2B funnel (lead sources, CPL, SQL conversion, pipeline contribution).
• Evaluate our readiness for new channel expansion.

By day ninety, you'll have:

• A consumer growth strategy and roadmap.
• A plan to scale our B2B inbound program.
• A test-and-learn framework for new channels.

Qualifications

• 6-10+ years of growth marketing experience as both an IC and leader, with significant time at a high-growth DTC or ecommerce company or top-tier agency.
• Hands-on performance marketing depth: managed seven-figure monthly budgets on Meta or Google.
• Proven ability to build and run a growth team, with clear operating cadences and goal-setting rigor.
• Strong analytical rigor: think in systems, design experiments, and understand attribution and incrementality.
• Financial fluency: understand contribution margin, MER, and partner with finance as a peer.
• Multi-channel experience beyond pure DTC, with exposure to Amazon, wholesale, retail, or B2B lead generation highly valued.
• Creative intuition and process: understand what makes performance creative work and push a creative team to iterate faster.
• Cross-functional leadership: influence without authority and build trust with sales, finance, product, and ops.
• Exceptional communication and presence: structure ambiguity and present confidently to a board.
• Self-awareness and learning: know your gaps, seek feedback, and get better fast.

Requirements

• Experience at a bootstrapped or profitability-focused company.
• Experience with furniture, consumer durables, or high-AOV considered purchases.
• Experience building inbound lead generation programs.
• Experience building MMM or incrementality infrastructure.
• A passion for furniture, productivity, ergonomics and the built environment.