Vice President, Growth Marketing

Role Description

We're looking for a bold, data-driven Vice President, Growth Marketing to lead AbsenceSoft's growth engine. Reporting to the CMO, you'll be accountable for driving ARR pipeline and bookings through an integrated marketing strategy, directly leading:

• Demand Generation
• Events
• Customer Marketing
• Digital
• Partner Marketing
• Marketing Operations

While partnering closely with:

• Product Marketing
• Brand
• Corporate Communications

We're seeking a leader with deep B2B SaaS expertise and a proven track record of building scalable growth engines that consistently deliver measurable revenue impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 15+ years of progressive B2B SaaS or enterprise technology marketing experience
• 7+ years leading and scaling multi-disciplinary marketing organizations, including managing senior managers and directors
• A proven track record as a VP or equivalent senior marketing executive with direct accountability for pipeline and ARR outcomes
• Deep expertise across the growth marketing mix: demand generation, customer marketing, digital, events, partner marketing, communications, PR, social, and marketing operations
• Strong financial acumen with experience owning and optimizing significant marketing budgets
• Executive presence with exceptional communication and presentation skills
• Expert knowledge of marketing technology, including marketing automation, CRM, ABM tools, and advanced analytics
• A track record of recruiting, developing, and retaining top marketing talent in high-growth environments
• A visionary, data-driven approach that builds trust at the C-suite level and creates alignment across Sales, Product, and Customer Success
• Experience scaling marketing through Series B, C, or high-growth SaaS environments is strongly preferred
• Experience presenting to and engaging with boards of directors or investor groups is strongly preferred
• A Master's degree or MBA in Marketing, Business Administration, or a related discipline is a plus
• Experience in HR technology, benefits administration, or leave management software is a plus

Requirements

• Own Demand Generation strategy, budget, and execution to achieve pipeline and ARR targets
• Lead and scale a multi-disciplinary marketing organization spanning Demand Generation, Events, Customer Marketing, Digital, Partner Marketing, and Marketing Operations
• Partner with Product Marketing, Corporate Communications, Brand, and Creative Services to deliver compelling, on-brand programs
• Drive Customer Marketing strategy to fuel adoption, retention, expansion, and advocacy
• Direct Events, Partner Marketing, and Digital strategies to build pipeline and grow the partner and customer ecosystems
• Elevate market presence and thought leadership through Corporate Communications, PR, and Social strategy
• Oversee Marketing Operations, including the technology stack, lead lifecycle, attribution, and reporting
• Partner with Sales and CRO leadership on lead quality, pipeline coverage, and shared revenue accountability
• Serve as a strategic partner to the CMO on company-wide planning and go-to-market strategy
• Drive adoption of marketing technology, AI-powered tools, and advanced analytics
• Foster a culture of innovation, experimentation, and continuous improvement

Benefits

• Impact that matters: You’ll do work that shapes the future of the modern workplace
• Flexibility and trust: We’re remote-first and results driven. You’ll have the freedom and flexibility to do your best work, wherever you do it best.
• Growth and development: You’ll have access to learning resources, leadership programs, and real opportunities to take on new challenges and expand your impact.
• Competitive rewards: We offer comprehensive benefits, a performance-based bonus program, and equity opportunities – because when we grow, you should too.
• Time for life: Recharge and reconnect with flexible time off, paid holidays, and flexible leave programs designed to support every season of life.
• Belonging and balance: We’re building an inclusive culture where every voice is valued, collaboration is celebrated, and success is shared.