Vice President Product Marketing

Role Description

This role will define how we win. You will shape our category, influence what we build, and directly impact revenue outcomes while helping lead the transition from legacy commercial systems to AI-powered, intelligence-led platforms. This is a high-impact, hands-on leadership role at the center of Product, Sales, and Marketing. Enable is a high-growth SaaS company defining the category of Commercial Intelligence across pricing, rebates, and commercial agreements, and is entering its next phase of enterprise go-to-market scale.

Duties and Responsibilities

• Drive revenue impact through influence on pipeline, win rates, deal velocity, and ACV in partnership with Sales.
• Define category positioning, narrative, and differentiation while leading market education for Commercial Intelligence.
• Partner closely with Product to shape roadmap based on market opportunity, customer insight, and competitive dynamics.
• Align packaging and pricing to value, buyer segments, and overall growth strategy.
• Lead disciplined, high-impact product launches and go-to-market execution.
• Enable Sales with clear, differentiated messaging, tools, and deal support that improves conversion.
• Build a strong value-to-proof engine with ROI-driven case studies and customer advocacy for sales enablement and product-specific advocacy.
• Operate as a revenue leader with accountability for business outcomes, not as a support function.
• Create clarity in ambiguous environments and align cross-functional teams.
• Scale impact through AI-first workflows and leverage rather than headcount.
• Set the standard for excellence in Product Marketing practices and execution.
• Work cross-functionally as a peer to Product and Sales leadership.
• Drive the transition from legacy approaches to modern, AI-native capabilities and translate that shift into clear customer value and differentiation.

Qualifications

• Deep expertise in B2B SaaS product marketing and enterprise go-to-market strategies.
• Strong understanding of complex sales cycles and enterprise buyer dynamics.
• Ability to influence revenue outcomes through positioning, messaging, and enablement.
• Strategic thinking combined with hands-on execution capability.
• Strong cross-functional collaboration skills with Product, Sales, and Marketing leadership.
• Ability to translate technical and AI-driven capabilities into clear customer value.
• Executive presence with the ability to influence stakeholders at all levels.
• Strong analytical and problem-solving skills with a focus on business impact.

Requirements

• Ten or more years of experience in Product Marketing within B2B SaaS.
• Experience in enterprise software and complex sales cycles.
• Proven impact on win rates, positioning, and go-to-market execution.
• Strong experience partnering with Product on strategy and roadmap development.
• Experience leading or supporting transitions from legacy technology to modern, AI-native solutions.
• Experience working with industry analysts such as Gartner and Forrester.

Preferred Education and Experience

• Experience in high-growth SaaS environments.
• Experience defining or shaping new market categories.
• Experience scaling enterprise go-to-market functions.
• Background in pricing, commercial systems, or adjacent domains.

Supervisory Responsibilities

• Leads and develops the Product Marketing function.
• Builds and scales a high-performing team aligned to business growth.
• Provides strategic direction, coaching, and performance management.

Travel

• Travel required based on business needs, approx 15 – 20%

Benefits

• Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs.
• Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being.
• Comprehensive Insurance: Health and life coverage for you and your family.
• Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance.
• Equity Program: Benefit from our equity program with additional options tied to tenure and performance.
• Career Growth: Explore new opportunities with our internal mobility program.
• Training: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights.
• Pets: Bring your pets to our welcoming, pet-friendly offices.