Vice President, Product Marketing

Role Description

Assured is looking for a Vice President, Product Marketing to own the story and our GTM strategy. Your job is to make our value proposition legible, credible, and unmistakable to a Chief Claims Officer and appealing to the CIO/Chief AI Officer who is contemplating “build vs. buy”. You will be tasked with building the GTM plan that compounds that advantage across new logos and deeper penetration of existing ones while collaborating with our Product organization on our “better together” AI roadmap.

This is a builder’s role. You will define our positioning from first principles, translate deep technical capability into CCO/CIO-ready language, and own the narrative across two complementary motions: Land (winning the top-of-house “Build vs. Buy with AI” argument) and Expand (growing claim-share and process penetration inside accounts we already serve). You will lead a small, senior, AI-first team, and partner daily with Sales, Product, and the founders.

What You’ll Do

• Own positioning and the messaging house – Define how Assured is positioned versus internal AI builds, legacy core systems and emerging entrants. Build the messaging architecture that every other artifact inherits from.
• ️ Translate AI into CCO language – Turn model, agent, and platform capability into clear, credible, business-outcome language that a Chief Claims Officer and their team immediately understand and trust.
• ️ Smoothen CIO/CAIO objections – Turn “we can build it ourselves with frontier models” into “we want Assured’s insurance expertise next to us for whatever we are building”.
• Pricing and packaging – Turn our product portfolio into a unified Platform story with a strong focus on value positioning, packaging and pricing.
• GTM - Drive the Land narrative – Own the “Hero Build vs. Buy” story, the CCO-grade pitch, the CIO/CAIO persona-expansion, the analyst-grade category POV, and the field-grade objection library that wins competitive deals.
• GTM - Drive the Expand narrative – Own the playbook for growing claim-share within a logo and process penetration across the claim lifecycle, turning beachheads into platform deployments.
• Build and lead the team – Hire, develop, and direct the human and agents team; set the bar for quality and pace across the function.
• Partner with Sales and Product – Become the Enablement anchor, co-pilot critical customer meetings, deconstruct decks against live deals, and feed the field with guidance that moves pipeline.
• ✨ Raise the bar on every artifact – Integrate our evolved positioning with Brand & Design so the visual and narrative system reinforce each other on everything that leaves the building.

Qualifications

• 10+ years in product marketing, with senior leadership experience and a track record of defining category-level positioning and leading GTM in a technical, AI-driven domain.
• Demonstrated ability to translate complex technical capability into language that lands with senior, non-technical executive buyers.
• Experience selling into or marketing to enterprise buyers – insurance, fintech, or regulated industries is a strong plus.
• ✍️ Exceptional writing and verbal communication; you can drive complexity into clarity for any audience and hold your own in the room with a CCO.
• ️ A builder’s mindset – comfortable writing the playbook from scratch in a fast-moving, resource-constrained environment.
• Proven people leadership: you hire well, set a high bar, and multiply the output of a small senior team.
• High ownership and low ego – you do the thinking and the doing.

Benefits

• Competitive Compensation: Competitive salary and equity packages for all employees
• Healthcare Plan: Platinum medical, dental, and vision
• ️ Free life insurance: Including long-term disability & short-term disability
• Unlimited PTO: Uncapped vacation days & paid holidays
• Family Leave: Maternity & paternity
• 401(k) Contribution: Assured contributes 3% of your income, even if you don't contribute
• WFH Benefits: Lunch on us 2x/week, monthly phone stipend & other home office perks
• Health FSAs & HSAs: Pre-tax accounts for out-of-pocket medical expenses
• Team events & Offsites: We're remote, but we regularly get together

Our Commitment

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Please contact us to request accommodation.