Vice President, Marketing

Role Description

We are a subsidiary of Group 1001, recently rebranded, and in the middle of a serious investment in growth. We have a new brand identity, new product lineup, significant media spend across broadcast, CTV, digital, billboards, and experiential. All this is coupled with strong engineering, product, and design teams. To bring it all together, we seek an outstanding marketing leader who can take all of that and turn it into a business that scales.

In this role, you will own the entire marketing function including:

• Brand
• Growth
• Lifecycle
• Measurement
• Martech infrastructure

Reporting to the President with a seat at the leadership table, you will have complete control of how marketing is run. You can anticipate clear expectations on outcomes, and regular, direct conversations about what's working and what isn't.

You will assume a team, a recently launched brand campaign, and a measurement framework built on marketing mix modeling and incrementality testing. Successful candidates for this role must demonstrate strong analytical skill to assess what’s working and what isn’t, report on findings, then work with the President and senior leadership to put the pieces in place to drive strong outcomes.

Currently, the marketing team is primarily based in New York. The role can be in-office or fully remote. However, regular travel will be required if you are fully remote.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications or a related field.
• Master’s degree with a concentration in Marketing is preferred.
• 15+ years’ experience leading marketing, with meaningful time spent in a direct-to-consumer financial services company.
• Fluency in MMM, incrementality testing, and geo-lift design.
• Experience with products that require regulatory review of marketing materials.
• Exceptional leadership, organizational and strategic thinking skills.
• Ability to build and sustain partnerships with stakeholders both internal and external.
• Proven experience managing an eight-figure budget across brand and performance.
• Outstanding communication skills both verbal and written.

Requirements

• Experience marketing to a 40+ demographic.
• Experience activating major sponsorships and measuring impact.
• A real point of view on AI in marketing operations, and evidence that you’re already using it.

Benefits

• Comprehensive health, dental, and vision insurance plan options.
• Basic and Supplemental Life Insurance.
• Short and Long-Term Disability.
• Immediate access to the Company’s Employee Assistance Program and wellness programs.
• Participation in the Company’s 401K plan, with matching contributions by the Company.

Compensation

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $250,000/year in our lowest geographic market up to $350,000/year plus bonus in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.