Vice President, Product Marketing

Role Description

We are looking for an outstanding Vice President, Commercial Aviation Product Marketing to own “birth to sunset” marketing: product scoping, shaping, positioning, go-to-market strategy, and demand generation for a world-class portfolio and forthcoming AI platform. This is a senior leadership role at the intersection of four key organizations: product management, marketing, sales, and customer experience, and a rare opportunity to define how one of aviation’s most storied companies grows in a transformational era. As such, partnership is key while being in the room from Day 1 on product concepts, architecture, packaging, monetization, and launch.

This leader is part economist, part engineer, part translator, part conductor, and part dealmaker.

This is a fully remote position open to candidates in all states, with preference given to applicants based in Austin or Denver.

Key Responsibilities

• Lead the Commercial Aviation Product Marketing team organized by pods within the Global Marketing organization.
• Own the product lifecycle from birth through expansion, retention, and sunset.
• Manage the launch control process.
• Partner with Product and Engineering from Day 1.
• Deliver GTM Product Briefing Documents, PR/FAQs, launch tiers, and sales enablement for every major product moment.
• Own GTM strategy and positioning for the commercial aviation portfolio.
• Develop differentiated value propositions and messaging across buyer segments.
• Leverage competitive intelligence to sharpen positioning and identify whitespace opportunities.
• Build sales tools, competitive battlecards, and vertical narratives.
• Partner with Customer Engagement Marketing on expansion and renewals.
• Maintain VOC feedback loops into product roadmap and GTM strategy.
• Lead, coach, and grow a product marketing team.
• Establish operating cadences, playbooks, and KPIs across the organization.
• Foster a culture that is customer- and AI-obsessed.

Qualifications

• 15+ years of product marketing in B2B software, SaaS, data platforms, and aviation; 5+ years in senior leadership managing PMM teams.
• Demonstrated track record owning full-lifecycle GTM.
• Exceptional executive presence and ability to influence VP/C-level partners across Product, Sales, and Executive teams.
• Strong positioning and storytelling skills.
• Commercial acumen: you think in revenue, pipeline, NRR, and competitive share.
• Deep AI fluency.
• Aviation industry experience and genuine passion for it; Pilot’s license preferred.

Benefits

• Medical, dental, vision insurance with Employer paid health premiums.
• Open PTO Policy.
• 401(k) with up to 10% company matching and immediate vesting.
• 12 Weeks Paid Maternity Leave.
• 12 Weeks Paid Paternity Leave.
• Flight Training Rewards.
• Pay is based upon candidate experience and qualifications, as well market and business considerations: Summary Pay Range: $228,000- $285,000.