Vice President, Product Marketing

Role Description

We are hiring a Vice President of Product Marketing to lead one of the highest-leverage functions in the company. This is not a role that waits for the brief. It is the role that shapes what goes to market, how it is positioned, and what the market believes about Anaconda's place in the ecosystem. You will be the voice of Anaconda to the market and the voice of the market back into the company.

You will own product marketing, solutions marketing, partner marketing, developer relations, and analyst relations as a single connected function. You will sit at the intersection of Product, Engineering, and the go-to-market engine, establishing category authority, sharpening our ICP, orchestrating launches across every internal stakeholder, and ensuring that what we ship lands with force. You will push back when the story isn't ready, the packaging is wrong, or the launch will miss. That is part of the job.

What You'll Do

• Establish Category Authority:
  • Define and own Anaconda's position in the market, not just for individual products, but for the platform and the category we intend to lead.
  • Shape how industry analysts, enterprise buyers, and the developer community understand where Anaconda competes and wins.
  • Connect individual product innovations into a cohesive, forward-looking platform narrative that is credible today and aspirational enough to pull the market forward.
• Be the Voice to the Market and the Voice of the Market Back:
  • Own the company's product and platform narrative. Translate complex technical capabilities into clear, differentiated stories across the full customer journey.
  • Act as the market's representative inside the company, bringing customer signal, analyst perspective, competitive intelligence, and community insight into product strategy, roadmap, and packaging decisions.
  • Ensure Anaconda's storytelling is not just descriptive but directional: it shapes how the market understands our role in the ecosystem.
• Sharpen ICP Clarity and Strengthen Conversion:
  • Refine and prioritize our ICP targets across enterprise buyers, data teams, developers, and partners.
  • Build and maintain audience-specific narratives that hold a consistent through-line, from a Python developer reading docs to a CIO signing a contract.
  • Drive the motion that converts open-source community adoption and developer engagement into qualified enterprise pipeline, using sales-led growth as the primary motion with PLG signals as fuel for the field.
• Orchestrate Releases from Product to Market:
  • Lead end-to-end launch coordination, not as a downstream recipient of product decisions, but as a central orchestrator who aligns Product, Engineering, Sales, Customer Success, and Marketing behind a single launch plan.
  • Establish and enforce launch discipline: tiered launch standards (I-III) that match market readiness to product maturity, with clear gates for positioning, enablement, and supporting assets.
  • Push back when a release is not ready to land with force, balancing speed with market credibility.
• Drive Product and Market Alignment:
  • Serve as the structural bridge between Product, Engineering, and Marketing, bringing accountability and rhythm to how Anaconda goes to market.
  • Shift the organization from a delivery-driven mindset to a market-impact-driven approach: launches are judged by what they move in the market, not by whether they shipped.
  • Partner directly with Product leadership on roadmap, packaging, and pricing. This role shapes those decisions, not just the messaging around them.
• Leverage Anaconda's Unique Data Assets:
  • Harness Anaconda's ecosystem data, including platform usage, open-source contribution patterns, Anaconda.org and Anaconda Forge activity, to inform strategy, validate market leadership, and fuel storytelling.
  • Build a data-informed PMM function that continuously feeds insights back into product and GTM decisions.
• Build and Scale Analyst and Partner Programs:
  • Lead analyst relations with Gartner, Forrester, and RedMonk, personally sitting in briefings and shaping Anaconda's placement in Magic Quadrants, Waves, and other reports.
  • Build a partner marketing motion that turns cloud, data, and AI vendor relationships into measurable pipeline contribution via co-sell, marketplace, and joint GTM programs.
• Lead a High-Performing, Multidisciplinary Team:
  • Build, develop, and scale a team of 4+ across product marketing, solutions marketing, partner marketing, and developer relations.
  • Create a culture of strategic thinking, cross-functional ownership, and pipeline accountability, where the team reads the funnel, connects launches to qualified opportunities, and sits in pipeline reviews without being asked.

Your Impact Will Be Measured Through

• Anaconda is recognized as a category leader, not just a platform vendor. Analysts, enterprise buyers, and the developer community can articulate what we own in the market.
• Product marketing is a strategic driver of company growth: it influences what gets built, how it is priced, and when it ships, not just how it is messaged.
• Launches are disciplined, differentiated, and market-ready. The organization has a shared standard for what "good" looks like.
• Pipeline and ARR contribution from launches, partner programs, and community motion are tracked, attributed, and improving quarter over quarter.
• Strong alignment exists across Product, Engineering, Sales, and Marketing, with this function as the connective tissue, not a downstream executor.
• Developer relations and analyst engagement have strengthened Anaconda's authority and visibility in the market, with measurable commercial outcomes attached.

Qualifications

• 20+ years of marketing experience, with 7+ years at the VP level leading product marketing or integrated GTM functions across multiple disciplines.
• Experience marketing technical products to developers, data teams, or engineering buyers, with personal credibility in those communities.
• Track record of setting positioning and narrative at the company or category level, not only at the product line level.
• Mix of scale-up and large enterprise experience: you have built programs from scratch in resource-constrained, high-growth environments and navigated the complexity of mature enterprise organizations.
• SLG mechanics and enterprise GTM depth: field sales enablement, partner co-sell, account expansion, and the ability to wire open-source adoption and in-product usage signals into sales pipeline.
• Experience leading marketing across both open-source community and enterprise commercial motions.
• Experience leading 3 or more disciplines simultaneously across product marketing, solutions marketing, partner marketing, developer relations, or community marketing.
• Has worked directly with Product on roadmap, packaging, and pricing decisions, not just on go-to-market messaging.
• Has personally sat in analyst briefings and shaped category placement in MQ, Wave, or MarketScape evaluations.
• People leadership experience including managing managers, with teams of 10 or more.
• Pragmatic Marketing frameworks experience preferred as practitioner, not just familiarity.
• Strong analytical mindset: reads the funnel weekly, connects launches to qualified opportunities, and sits in pipeline reviews without being asked.
• You care deeply about fostering an environment where people of all backgrounds and experiences can flourish.

What Will Make You Stand Out

• You have driven a category creation or category leadership play in DevTools, data, AI, or a closely adjacent space, and have receipts.
• You have led marketing through an open-source-to-enterprise commercial transition and understand the tension between community trust and revenue growth from the inside.
• You have shaped analyst category coverage with Gartner, Forrester, or RedMonk, not just participated in the process.
• You have scaled developer relations or community programs that produced measurable commercial outcomes, not just engagement metrics.
• You have experience with M&A integration: portfolio narrative consolidation, brand rationalization, and cross-product positioning.
• You have public thought leadership in the developer, data, or AI community, through writing, speaking, or technical contribution, that gives you personal credibility beyond your title.
• You embody our values: "Curious by Default", "Build Together", "Own It", and "Lead with Guts and Heart", and our behaviors: Clarity, Care and Candor.
• Experience working in a fast-paced startup environment.

Benefits

• Flexible Vacation Policy
• Medical, Dental, and Vision Insurance
• Short Term and Long Term Disability
• Paid Parental Leave
• Monthly Wellness Stipend
• Employee Assistance Program and Mental Health Resources

Application Information

The application deadline for this role is 08/24/2026. Applicants will be reviewed on an ongoing basis until the role is filled. The base salary range for this role is $232,000 - $310,000 for US-based team members, along with annual bonus potential, equity participation, and benefits.

Our salary ranges are determined by role, level, and location. Within the range, individual compensation is determined by various factors, including work location, job-related skills, experience, and relevant education or training. Your recruiter will provide more specific details on the salary range for your preferred location during the hiring process.