Brand Marketing Director

Brand Marketing Director - Hybrid (Long Island, NY) About Our Client: Our client is a dynamic consumer-packaged goods company specializing in redefining better-for-you snacking. Focused on creating delicious, clean-label snacks, they are committed to innovation, integrityand making a positive impact in the snack food industry. What Our Client Offers You Salary Range: $140,000 - $160,000 (Negotiable higher for the right candidate) Bonus Package: 20% bonus target Medical Benefits: 100% employer-funded medical, dental, vision, life insurance, short-term and long-term disability 401(k) Benefits: 100% match on the first 4% of contributions, with a 4-month waiting period Paid Time Off: Holiday, vacation, and sick leave included What You’ll Do As the Brand Marketing Director, you will lead the development and execution of innovative marketing strategies to elevate our client’s brand presence. Your role is pivotal in driving consumer awareness, trial, and loyalty through disruptive campaigns and strategic partnerships. You will collaborate closely with internal teams and external agencies to craft compelling content and impactful activations. Your expertise will help position the brand as the go-to snack brand of our time, resonating with diverse audiences from Gen Z to health-conscious moms. Developing and executing 360-degree marketing campaigns across digital and offline channels Managing brand partnerships with sports leagues, celebrities, and media outlets to boost visibility and engagement Overseeing social media, influencer marketing, PR, and experiential marketing initiatives Analyzing market trends and consumer insights to optimize campaigns and identify new opportunities Leading creative development, content calendars, and performance reporting Managing cross-functional collaboration with sales, e-commerce, and operations teams Qualifications You Have Bachelor’s degree in Marketing, Business, or related field Minimum of 8 years of experience in marketing/brand management within a CPG environment, preferably in startup settings At least 2 years of experience managing a marketing team Proven success in building disruptive, growth-driving campaigns for consumer brands Strong expertise in social media strategy, influencer marketingand campaign analytics Passion for snacks, wellness, pop cultureand influencer networks Excellent project management, communication, and leadership skills #J-18808-Ljbffr