Content Marketing Manager

About KARL STORZ

From the operating room to surgery centers—and everywhere in between—KARL STORZ North America is a global leader in medical technology and advanced visualization solutions. We design specialty innovations, smart instruments and devices, integrated ecosystems, and intelligent imaging—to build a more connected, software-enabled operating room.

As an independent, family-owned MedTech company, we ambitiously think in generations instead of quarters to improve patients' lives around the world.

About the Role

The Content Marketing Manager develops high-quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing&Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance-driven narratives.

What You'll Do

Content Development&Execution

• Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials.
• Repurpose core messages into modular assets optimized for channels and audiences.
• Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership.

Campaign&Product Marketing Support

• Partner with product marketing managers to execute content components of approved marketing plans.
• Produce launch and campaign assets on time and to specification.
• Incorporate stakeholder feedback under guidance from content leadership.
• Write content designed to drive engagement, conversion, and pipeline impact.

Channel&Performance Optimization

• Collaborate with digital marketing to optimize content for performance.
• Support testing, iteration, and refinement based on performance insights.
• Apply content best practices and identify opportunities for scalability and efficiency.

What You Bring

• 5–7 years of experience in content marketing, content strategy, or a related role.
• Proven track record of creating impactful marketing content.
• Experience managing or contributing to editorial calendars.
• Bachelor's degree in communications, journalism, marketing, business, or a related field.
• Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite).
• Medical device, healthcare, or B2B technology writing experience is a plus.
• Experience with CMS platforms is a plus.

What Will Make You Successful

• Strong understanding of messaging frameworks, positioning, and differentiation.
• Excellent writing and editing skills across the customer journey.
• Experience developing marketing collateral, video scripts, web pages, social copy, lead-gen assets, and email.
• Understanding of digital platforms, audience targeting, SEO, and content performance measurement.
• Creative storyteller with a clear, audience-focused writing style.
• Ability to align content strategy with business objectives.
• Analytical mindset with the ability to assess content performance.
• Strong collaboration, organization, and time-management skills.
• Ability to communicate complex information clearly and effectively.
• Ability to work independently while collaborating cross-functionally.
• Adaptability in a fast-paced environment with changing priorities.
• Up to 5% travel.

Why KARL STORZ?

Join KARL STORZ and be part of a team creating medical innovations that truly make a difference. Beyond technology, you'll be part of a culture that values talent as its greatest asset, empowering you to contribute to a mission that improves patient care worldwide.

Ready to make an impact? Apply to be our next Content Marketing Manager and help us build the future of MedTech together.

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