Media Brand Manager

Benefits:

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Employee discounts

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

This job is Full Time and Onsite Only (not remote work)

AXL is seeking a highly organized, self-starter Media Manager to help lead and grow the media, content, and communications engine behind the AXL brand.

This is not an entry-level social media position and we will only be looking at candidates with tactical / outdoor gear industry experience.

This role is responsible for helping drive the planning, coordination, execution, and consistency of AXL’s media presence, product launch schedules, website content, newsletters, social platforms, and overall brand communication strategy. The ideal candidate understands modern digital marketing, tactical gear & firearms culture, and how to keep a fast-moving brand organized, engaging, and consistently ahead of schedule.

We are looking for someone excited to help grow AXL into one of the premier modern brands in the defense industry through engaging content, consistent storytelling, product launches, and high-quality digital media.

This position reports directly to leadership and plays an important role in shaping the future direction of AXL’s media and brand presence.

Responsibilities

Media & Content Operations

Maintain and manage a forward-planned media and content calendar tied to product launches, sales initiatives, and company goals.

Coordinate with internal media, design, product, and leadership teams to ensure launch readiness and timely delivery of content.

Help organize and oversee the scheduling, publishing, and consistency of content across Instagram, Facebook, TikTok, YouTube, X, Twitch, email, and other platforms

Ensure content, launches, and campaigns remain organized, on-brand, and executed on schedule.

Generate engaging content that increases brand awareness and customer engagement.

Help develop engaging, platform-native content designed for short-form video platforms (instagram, facebook, tiktok, twitter) while helping build toward larger mid-form and long-form YouTube content initiatives.

Assist in developing repeatable content systems, templates, workflows, and publishing processes.

Support marketing initiatives tied to government sales, including DOD, Federal, and Local Agencies.

Website & E-Commerce Support

Coordinate with website and Shopify teams to keep product pages, launch assets, banners, collections, and promotional content fresh and updated.

Help ensure website content supports conversions, launches, and current promotions.

Assist in maintaining consistency across website messaging, product content, and digital merchandising.

Email Marketing & Launch Coordination

Coordinate with partnered agencies and internal teams on newsletters, promotional emails, launch announcements, and automated email flows while stepping in directly when needed.

Ensure outbound communications maintain high standards for clarity, urgency, professionalism, and brand consistency.

Support, help plan and execute product launches, sales campaigns, and seasonal promotions.

Type this code in the question asked when you submit your resume or include in your cover letter: 9981

Help ensure all launch assets, media, links, and supporting materials are prepared before release.

Social Media & Community Growth

Help grow AXL’s overall digital presence and customer engagement.

Monitor trends, community conversations, and tactical industry developments.

Interact with customers through Instagram DMs, comments, story replies, and other social media engagement channels.

Help foster positive relationships with customers, creators, influencers, and industry homies within the tactical and firearms community.

Coordinate with influencers, creators, ambassadors, and industry partners when needed.

Assist in managing social engagement, messaging, comments, and overall brand interactions

Advertising & Agency Coordination

Coordinate with external pay-for-performance marketing agencies managing Meta/Facebook/Instagram advertising campaigns.

Assist with communicating campaign priorities, launch schedules, promotional timelines, and creative deliverables.

Review campaign performance, provide feedback, and help align advertising with overall company initiatives.

Qualifications

Highly self-motivated (Self Starter and Self Sustaining)

Able to operate independently and proactively without constant oversight

Strong organizational and project management skills

Ability to manage multiple projects and deadlines in a fast-paced environment

Strong written and verbal communication skills

Experience with social media management, digital marketing, and content coordination

Familiarity with Shopify or similar e-commerce platforms

Experience working with email marketing platforms such as Klaviyo or similar systems preferred

Understanding of modern social media trends, digital content strategy, and brand growth

Tactical, firearms, military, and outdoor industry familiarity

Ability to work independently while also collaborating closely with a team

Strong attention to detail and follow-through

Self-motivated with a proactive mindset and strong ownership mentality

Roll up sleeves and shoot video, photos and help edit as needed

Preferred Skills

Experience with photography, videography, editing, or content production

Adobe Creative Suite familiarity

Experience coordinating launches or marketing campaigns

Understanding of SEO, analytics, and digital advertising

Experience working with content calendars, project management systems, or marketing workflows

Shoot content for video, photography with the ability to edit

Additional Information

Full-time position

Pay based on experience, with a salary base plus performance incentives

In-person position located in Wylie, Texas (75098)

Some travel, trade shows, range events, and industry events may be required

Competitive compensation based on experience

Employee discounts and industry access are available after 90 days

Eligible for Medical, Dental, and Vision after 60 days of employment

401k with company match after 1 year

PTO after 90 days of employment

AXL is proud to be an Equal Opportunity Employer.

Application Requirements

Please include:

Resume

Portfolio and/or examples of previous work

Instagram, YouTube, TikTok, or other social media accounts managed

Examples of photo/video/content work if available

You may also email portfolio examples to: View email address on click.appcast.io