Bilingual SEO Specialist (English / Spanish)

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 1,000+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to work—to believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

Bilingual SEO Specialists are a key part of the FareHarbor Sites team at FareHarbor. We host over 2,000 client websites and offer paid SEO packages that help our clients grow their business by improving their organic and AI search visibility. In this role, you will use your SEO skills and Spanish fluency to audit clients' websites, develop optimization roadmaps and recommendations, and report on the impact of your work across both English- and Spanish-speaking client portfolios. You'll work with a wide variety of clients in the tourism industry, ensuring every day is a little different and giving you plenty of opportunity to hone your skills.

FareHarbor's business model depends on users booking online through our software, so it's in our interest that client websites are easy to find, easy to navigate, and built to convert. As a Bilingual SEO Specialist, you will work hand in hand with our Project Coordinators, Conversion Rate Optimization Specialists, Senior SEO Specialists, and SEO Strategists to hit deadlines, implement SEO recommendations, and prioritize high-conversion opportunities within your assigned client portfolio. You'll nurture, grow, and report on client accounts in both English and Spanish, communicating clearly and making changes that reflect modern SEO and AI search best practices.

To be successful in this role you should have a working knowledge of user experience, SEO principles, and how content is surfaced across both traditional search and AI-driven experiences (AI Overviews, ChatGPT, Perplexity, Copilot, and similar). You should be fluent in written and spoken Spanish and English, competent with Google applications, and have exceptional written, communication, and organizational skills in both languages. You will manage multiple projects at once and should have strong attention to detail, the ability to self-start, and comfort using AI tools in your day-to-day workflow. An understanding of how websites are built and structured, and how to make each site continuously successful year over year through strategic analysis and reporting, is important. This is a full-time, hybrid position based in our Denver office.

What you’ll do here:

• Conduct SEO audits of clients' websites in English and Spanish, including keyword, local, and technical recommendations
• Experience with multi-lingual & international SEO best practices and tactics
• Perform keyword research, local audits, and competitive analysis across English- and Spanish-language search markets
• Understand and implement technical SEO audits and changes
• Optimize client sites for AI search surfaces (AI Overviews, ChatGPT, Perplexity, Copilot) alongside traditional organic search
• Strengthen E-E-A-T signals through structured data, entity optimization, and author authority
• Monitor LLM and AI referral traffic and translate emerging patterns into client recommendations
• Recommend and implement site migration strategies
• Track, report, and analyze the impact of SEO recommendations
• Collaborate with Account Managers and client stakeholders on SEO strategy
• Communicate with clients through meetings, email, and tickets in English and Spanish, adjusting tone and terminology for regional and cultural context
• Use AI tools (Claude and others) to accelerate audits, keyword research, and content briefs
• Serve as an SEO expert and advocate within FareHarbor, sharing your knowledge with the FareHarbor Sites team, Account Managers, product team, and beyond
• Follow specific guidance from Project Coordinators and SEO Strategists, working together to hit agreed-upon deadlines and milestones
• Think from the customer's perspective when building SEO reports and audits, with conversion outcomes in mind
• Be an authority on our in-house developed WordPress theme, including its capabilities and limitations (training provided)
• Stay current on SEO and AI search trends, algorithm updates, and website best practices, and apply them to client work
• Work with the Product team to give feedback on existing and future features

Requirements:

• 1+ years in a digital marketing or SEO role
• Full professional fluency in written and spoken Spanish and English
• Recommended experience with Excel, SEMrush, Screaming Frog, and Ahrefs
• Familiarity with AEO/GEO concepts and how content surfaces in AI-driven search
• Comfort using AI assistants (Claude, ChatGPT, etc.) in day-to-day SEO workflows
• Outstanding ability to think creatively and strategically, and to identify and resolve problems
• Ability to work within a team and independently
• Strong organizational, time management, and analytical skills
• Experience with Google Analytics
• Desire to improve and grow within the organization
• Desire for the challenge of a new puzzle every day
• Comfort taking ownership over a project
• Strong attention to detail
• Ability to think critically and strategically about how to increase website conversions

Bonus Points:

• Experience with DNS
• Experience with Data Studio
• Understanding of schema.org and structured data implementation
• Experience managing client portfolios and communications
• Experience with SEO for Spanish-language markets (Mexico, Central and South America, Spain, US Hispanic)
• Experience with Content Management Systems (Weebly, Wix, Joomla, Squarespace, GoDaddy, Cloudflare, WordPress, etc.)
• Experience with HTML and CSS

Benefits

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit
  • 22 weeks paid parental leave
  • 2 weeks paid grandparent leave
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $25.95/hour - $38.93/hour, plus 10% bonus potential

Please note you must be authorized to work in the United States for this position.

At FareHarbor, we believe making experiences better for everyone starts with fostering a workplace where every voice is heard and everyone is empowered to thrive. We’re committed to inclusion, welcoming all qualified job seekers to apply and join our ‘ohana.

FareHarbor is an equal opportunity employer in accordance with all applicable federal, state and local laws. We do not discriminate on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, national origin, disability, age, or veteran status, or any other classification protected by federal, state, or local law. If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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