Senior Paid Social Manager, Homes.com Richmond, VA

Senior Paid Social Manager

Homes.com is reimagining the home search experience for consumers and agents alike. A CoStar Group company with 30+ years' experience in leading and growing digital marketplaces, we pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences.

With Homes.com we're building a brand that is redefining the industry. We're looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. Already one of the fastest growing real estate portals in the industry, we are driven to be #1.

Role Overview: Senior Paid Social Manager

Richmond, VA | In office, Monday-Friday

We are currently seeking a Senior Paid Social Manager to join our Homes.com Marketing team based in Richmond, VA. This role is B2B-focused and is responsible for driving demand, qualified leads, audience engagement, and brand authority among real estate professional audiences.

The Senior Paid Social Manager blends content strategy, paid media execution, and performance optimization to position Homes.com as a trusted industry leader and generate high-quality leads into our sales funnel. The ideal candidate understands how to translate product value into compelling, platform-native content that resonates with professionals while maintaining alignment with larger brand campaigns.

Key Responsibilities

• Own the paid social strategy for B2B audiences agents, brokers, and industry professionals
• Design and execute full-funnel social programs focused on generating demand, product consideration, and lead generation
• Define audience segments and refine targeting strategies
• Continuously test and optimize for media efficiency and lead quality

• Partner with creative teams to develop B2B-focused assets
• Translate product features into clear, compelling value propositions
• Guide creative development with platform-specific best practices
• Build a testing roadmap across messaging, formats, and CTAs

• Track and report on social campaign performance
• Partner with analytics teams to evaluate lead quality pipeline impact, and ROI
• Translate insights into actionable optimizations across creative, targeting, and spend

• Partner closely with:
• Sales teams to align on lead quality and feedback loops
• Product marketing to translate features into benefits
• Brand/consumer marketing to ensure consistency with broader campaigns

• Stay current on ad products, platform updates and capabilities
• Monitor industry trends to inform content and messaging
• Identify opportunities for innovation

Core Skills and Qualifications

• 5+ years in real estate B2B social media marketing
• Bachelor's degree from an accredited, in-person, not-for-profit college or university
• A track record of commitment to prior employers
• Experience running lead generation campaigns across paid social
• Ability to balance creative storytelling with performance marketing
• Experience with LinkedIn Ads, Meta Ads, and familiarity with Reddit and TikTok campaign management
• Analytical mindset with the ability to connect media performance to business outcomes
• Strong collaboration skills across marketing, sales, and product teams

• Excellent problem-solving, analytical, written and verbal communication, and interpersonal skills
• Ability to think strategically and act proactively.

Preferred Qualifications and Skills

• Ability to build a strong, engaged community across social media platforms
• Ability to develop and implement effective employee advocacy programs
• Experience with TikTok and/or Sprout Social
• Experience with Asana and/or Canva a plus
• Experience with Microsoft Outlook, Teams, Word, PowerPoint, and Excel a plus

What's In It For You?

If you are a driven professional looking for a high-growth, high-reward career, CoStar Group offers the ideal opportunity. Be part of a best-in-class company with strong year-over-year growth that invests in your success. Enjoy a rewarding atmosphere where you can learn, excel, and grow.

When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training and tuition reimbursement.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
• Life, legal, and supplementary insurance
• Virtual and in person mental health counseling services for individuals and family
• Commuter and parking benefits
• 401(K) retirement plan with matching contributions
• Employee stock purchase plan
• Paid time off
• Tuition reimbursement
• On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
• Access to CoStar Group's Employee Resource Groups
• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing