Social Media Marketer

Social Media Marketer

We're hiring our first social media marketer to assist in our D2C channel engagement

About Peke Labs Corp

We're building the next generation of technological controllers using proprietary and patent-protected technology that translates muscle movement into data.

Description

About Us: We're an innovative technology company developing a cutting-edge software stack that turns raw tendonal and muscular data into transformative outputs. Our brand is built on a strong foundation, with a clear visual identity and a purpose-driven mission. Now, we're looking for a social media magician to help bring our public persona and voice to life across platforms, engaging and growing our audience.

About the Role: We've already done the heavy lifting in building out the core of our brand's look and feel. What we need now is someone who can take this foundation and weave it into a compelling, authentic social media presence. You'll be the voice of our brand online, telling our story in a way that connects with our community, sparks conversation, and generates excitement. From content creation to community engagement, you'll help define how the world sees us and create lasting relationships with our audience.

What You'll Do:

• Develop and execute a social media strategy that aligns with our brand's identity, tone, and mission.
• Create compelling content (graphics, posts, videos) that resonates with our audience and tells the story of our brand in a fun and engaging way.
• Be the voice of the brand on platforms like Instagram, Twitter, LinkedIn, and TikTok, ensuring consistency across all channels while adapting the message for each audience.
• Engage with our community—respond to comments, initiate conversations, and build strong relationships with our followers.
• Track performance and use data to refine strategies, optimize engagement, and grow our social following.
• Collaborate with the marketing and product teams to ensure our social media efforts align with our product launches, events, and company updates.
• Stay on top of trends and innovative content strategies, ensuring we're always fresh and relevant in the social media space.
• Manage campaigns to increase brand visibility and drive interest in our products and services.

What We're Looking For:

• Proven experience in social media marketing, with a strong portfolio of successful campaigns.
• A keen understanding of brand voice and how to translate it into compelling content.
• Creativity and imagination—you can take our existing brand and turn it into an engaging and relatable public persona.
• Excellent written and verbal communication skills, with the ability to write in a tone that's authentic, relatable, and true to our brand.
• Experience with social media platforms (Instagram, Twitter, LinkedIn, TikTok, etc.) and the tools needed to create and schedule posts.
• A strategic mindset—able to balance creativity with analytics to ensure that our efforts are achieving the desired results.
• Self-motivated and autonomous—you don't wait around for direction but take ownership of your work and results.
• A passion for technology, innovation, and storytelling.

Nice-to-Haves:

• Experience with visual content creation tools (Canva, Adobe Suite, etc.).
• Familiarity with analytics tools (Google Analytics, Sprout Social, etc.) to track performance and refine strategies.
• A passion for wearables, health tech, or biomechanics is a plus but not required.

Why Join Us?

• Be part of a dynamic, fast-growing team that's shaping the future of human-machine interaction.
• You'll get the freedom to take ownership of the brand's social presence and really make it your own.
• Competitive salary, equity options, and a flexible work environment.
• A collaborative, supportive team that encourages creativity, growth, and innovation.

Salary: $90,000 - $125,000 per year