Marketing Data Analyst

Marketing Data Analyst

Position Description
CGI is seeking a Marketing Data Analyst to play a critical role in transforming customer data into actionable insights that enhance the customer experience across marketing channels. This position is responsible for integrating, analyzing, and visualizing customer engagement, transaction, and behavioral data to support data-driven decision-making, optimize marketing performance, strengthen customer loyalty, and drive business growth. Strong emphasis on communications analytics (Email and SMS).

Your future duties and responsibilities
Data Analysis & Insights

. Develop, optimize, and maintain complex SQL queries across large-scale enterprise data environments to extract, validate, integrate, and analyze customer, transaction, and engagement data.
. Identify trends, opportunities, and performance drivers by translating complex datasets into meaningful business insights.
. Support strategic decision-making through proactive analysis and data storytelling.

Reporting & Visualization

. Design, maintain, and enhance Tableau dashboards and reporting solutions that track key performance indicators (KPIs), including sales lift, transaction volume, conversion rates, customer engagement, and journey performance.
. Monitor reporting accuracy and troubleshoot data or dashboard issues as needed.

Automation & Process Improvement

. Identify opportunities to automate recurring reporting processes and streamline the delivery of insights to business partners, leadership, and stakeholders.
. Improve efficiency by implementing scalable reporting and analytics solutions.

Campaign Measurement & Attribution

. Create and manage campaign tracking parameters, including UTMs and Smartlinks, to ensure accurate performance measurement and attribution across marketing initiatives.
. Partner with marketing teams to establish consistent reporting frameworks and measurement standards.

Testing & Performance Optimization

. Collaborate with business leaders to design, execute, and evaluate A/B and multivariate tests across marketing channels.
. Apply statistical methodologies to assess performance, identify key drivers of customer behavior, and recommend optimization strategies that improve engagement, loyalty, and revenue outcomes.

Data Governance & Quality

. Promote data integrity through adherence to data governance standards, documentation practices, and compliance requirements.
. Support ongoing efforts to improve data quality, accessibility, and analytical consistency across the organization.

Required qualifications to be successful in this role
Technical Expertise

. Advanced SQL proficiency with demonstrated experience querying, analyzing, and integrating large-scale datasets from multiple sources.
. Experience optimizing query performance and developing scalable analytical solutions.
. Hands-on experience with Tableau, Databricks, Power BI, or similar business intelligence and analytics platforms.

Experimentation & Measurement

. Experience designing, implementing, and analyzing A/B and multivariate testing programs.
. Strong understanding of audience segmentation, statistical significance, test measurement, and performance evaluation.
. Ability to translate analytical findings into practical business recommendations.

Analytics & Marketing Technology

. Proficiency with digital analytics and customer insights platforms such as Google Analytics, Amplitude, CRM systems, or comparable technologies.
. Understanding of customer lifecycle, loyalty, CRM, and omnichannel marketing measurement practices.

Communication & Collaboration

. Strong ability to communicate complex analytical concepts to both technical and non-technical audiences.
. Skilled at presenting insights through compelling data visualizations and business-focused storytelling.
. Proven ability to collaborate effectively with cross-functional teams and stakeholders.

  3–5 years of experience in data analytics, business intelligence, marketing analytics, CRM analytics, loyalty programs, or omnichannel marketing.
  Bachelor's degree in Analytics, Data Science, Marketing, Statistics, Business, or a related field.
  Experience working within customer-focused, retail, loyalty, or digital marketing environments is preferred.

The role is located in Atlanta, GA in a hybrid working environment.

Other Information:   
CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit-based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $79,600.00 - $176,300.00.
CGI's benefits are offered to eligible professionals on their first day of employment to include:  
. Competitive compensation
. Comprehensive insurance options
. Matching contributions through the 401(k) plan and the share purchase plan
. Paid time off for vacation, holidays, and sick time
. Paid parental leave
.Learning opportunities and tuition assistance
. Wellness and Well-being programs

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Together, as owners, let’s turn meaningful insights into action.

Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you’ll reach your full potential because…

You are invited to be an owner from day 1 as we work together to bring our Dream to life. That’s why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company’s strategy and direction.

Your work creates value. You’ll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.

You’ll shape your career by joining a company built to grow and last. You’ll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.

Come join our team—one of the largest IT and business consulting services firms in the world.

Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status or responsibilities, reproductive health decisions, political affiliation, genetic information, height, weight, or any other legally protected status or characteristics to the extent required by applicable federal, state, and/or local laws where we do business.

CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at View email address on clients.njoyn.com . You will need to reference the Position ID of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a Position ID will not be returned.

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All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held. Dependent upon role and/or federal government security clearance requirements, and in accordance with applicable laws, some background investigations may include a credit check. CGI will consider for employment qualified applicants with arrests and conviction records in accordance with all local regulations and ordinances.

CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI’s legal duty to furnish information.