CRM Specialist, Activation & Reactivation

CRM Specialist, Activation & Reactivation

Join us in inspiring everyone to express their unique beauty. IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. We curate beauty for millions of members so they can play, explore, and express their unique beauty every day. We think self-discovery, self-expression, and confidence are beautiful. Agree? Then join us!

Our remote-first company offers monthly virtual activities, company-wide offsites, professional development, and learning sessions, to help our team members stay connected, engaged, and impactful while working virtually.

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About the Role: IPSY is looking for a detail-driven CRM Marketing Specialist to support our resubscription and acquisition lifecycle programs. You'll work closely with the CRM team to execute multi-channel campaigns across email, push, and SMS — keeping programs running smoothly while contributing to some of our most ambitious initiatives yet. This is a hands-on execution role at a high-volume, fast-moving moment for the subscription business.

This position reports to the CRM Associate Marketing Manager and can be fully remote from the 16 U.S. states where IPSY hires.

What You'll Be Doing:

• Execute and schedule multi-channel campaign sends across email, push, and SMS
• Support test ideation and contribute to ongoing optimization strategy
• Write campaign briefs, partner with Creative on asset development, and own the approval process
• Maintain campaign reporting and surface performance insights across sends and journeys
• Handle campaign coordination and admin — keeping workflows, calendars, and stakeholders organized
• Support major roadmap initiatives including new program launches, tool rollouts, and segmentation strategy

What We Are Looking For:

• 3–6 years of experience in CRM, lifecycle, or email marketing
• Hands-on experience executing multi-channel campaigns (email, push, SMS)
• Experience with an enterprise ESP (Iterable, Braze, SFMC, or similar)
• Solid understanding of segmentation, targeting, and triggered journeys
• Strong QA instincts and obsessive attention to detail
• Comfortable pulling performance data and translating it into clear insights and next steps
• A collaborative communicator who can work across teams without dropping balls

Bonus if You Have:

• Experience with Iterable
• Familiarity with tools like Amplitude, Movable Ink, Monday.com, or Asana
• Background in subscription, winback, or new member acquisition
• AI tools already in your day-to-day workflow
• A genuine passion for beauty
• E-commerce experience — especially in beauty

Why This Role Matters: The IPSY subscription program is in a high-growth moment—with aggressive goals, new tools coming online, and new programs launching across the roadmap. This role sits in the middle of all of it. You won't just be maintaining what exists—you'll be helping build what's next, executing at a high level while the program scales. We're looking for someone who thinks in data but acts with creativity—someone who geeks out on performance as much as they love a well-crafted subject line, and who's always asking what else we could try.

What We Offer:

• Competitive base salary & bonus program
• Medical, dental & vision insurance
• 401(k) plan with company match
• Paid Time Off
• Work from home flexibility
• Free IPSY Extra subscription
• Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.

If you need reasonable accommodation in the application or employment process, please contact us.

Please review our California Privacy Notice.

Pay is based on several non-discriminatory factors such as experience, education, skills, and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range: $68,000 - $75,000 USD