Vice President Marketing

Exciting opportunity to join a nationally recognized real estate firm and shape the brand behind one of the most ambitious master-planned communities in the country! This is a high-impact leadership role for a strategic marketing executive ready to build a differentiated brand, drive demand, and help bring a transformational 37,000-acre development to life!

Want to apply Read all the information about this position below, then hit the apply button.

Govig – Your #1 full-service recruiting firm, your access to the best opportunities available, is seeking a VICE PRESIDENT OF MARKETING for a leading publicly traded real estate company based in Scottsdale, AZ.

About the position . The Vice President of Marketing will lead the strategy and execution of both corporate and community marketing for a 37,000-acre master-planned community that represents one of the largest and most ambitious development visions in the country, bringing to life a new standard for community, connectivity, and lifestyle in Arizona.

This role is responsible for leading the Arizona marketing team and building a differentiated, premium brand, while driving qualified demand, lead conversion, and absorption. The VP will bring a data-driven, strategic approach to marketing, ensuring all efforts translate into measurable business outcomes. Responsibilities will include but are not limited to:

Brand & Positioning

• Define and lead the brand vision, positioning, and promise for both corporate and community platforms
• Establish clear brand pillars and oversee development of a comprehensive brand book
• Position the community as a premium, high-amenity, aspirational community

Strategic Marketing Leadership

• Develop and execute a long-term, data-driven marketing strategy aligned with business goals and clear target audience demographic profiles
• Responsible for creating an annual marketing plan to provide strategic guidance corporately, to the Arizona region team and for the homebuilders.
• Apply deep understanding of consumer behavior and decision-making in residential real estate
• Translate insights into strategies that improve conversion from awareness to purchase

Demand Generation & Conversion

• Own the full marketing funnel from awareness through conversion
• Drive high-quality lead generation across digital, experiential, and partnership channels
• Implement strategies to nurture long-lead buyers and improve conversion rates
• Align marketing performance directly with sales outcomes and absorption targets

Community Marketing & Experience

• Create marketing programs that bring the community to life and drive onsite traffic, including compelling on-site experiential events that attract the target audience and showcase the distinct community brand position.
• Develop compelling narratives around vision, lifestyle, and early adopter appeal
• Ensure the customer experience aligns with the brand promise

Builder & Realtor Engagement

• Lead a realtor engagement strategy to drive awareness and sales
• Partner with homebuilders to align marketing efforts and accelerate lot absorption
• Position the community as a top-tier destination for builders and agents

Corporate Marketing & Communications

• Align with corporate marketing initiatives and policies
• Elevate corporate brand through PR, communications, and thought leadership
• Build credibility and trust with partners, municipalities, and the broader market

Agency & Partner Leadership

• Lead and manage external agencies to ensure strategic alignment and performance accountability
• Ensure agency creative and content aligns with the community's unique brand positioning.
• Drive focus on outcomes over activity

Digital, Media & Innovation

• Oversee advanced digital marketing and media strategy, including use of AI-driven tools
• Continuously optimize marketing channels for efficiency, targeting, and engagement

Performance & Accountability

• Set and manage the annual marketing budget to maintain maximum performance while staying within financial parameters.
• Establish and manage KPIs tied to business results (traffic, leads, conversion, sales)
• Drive a culture of discipline, accountability, and continuous optimization

What you need . To thrive in this role, the Vice President of Marketing will have:

• 12+ years of marketing leadership experience, preferably in master-planned communities, real estate, or related sectors
• Proven success in brand building, demand generation, and lead conversion
• Strong analytical mindset with ability to translate data into strategy
• Experience managing complex, long sales cycles
• Track record of leading high-performing teams and external partners

Have we sparked your interest? xhyhwjd Ignite your career and apply today for a confidential conversation!