Social Media Manager

Social Media Manager

Nearly two centuries in, Pabst is still rewriting the playbook. We're the team behind some of America's most recognizable beer brands – driven by creativity, grit, and a passion for what's next. We honor our heritage while pushing forward with bold ideas, fresh thinking, and a people-first culture. Because great brands are built by great people.

We're looking for a social media manager in Los Angeles, to lead social across our brand portfolio – creating earned media moments on Instagram, TikTok, and emerging platforms while ensuring consistent, brand-specific execution across channels. You'll play a key role in shaping how Pabst brands show up in culture – turning moments, trends, and creative ideas into content people actually want to engage with.

This is a hands-on role for someone who understands that social media is both creative expression and a structured process. You'll work across Pabst Blue Ribbon, Lone Star, Rainier, Innovation brands, and regional legacy brands, adapting voice, tone, and tactics while staying true to brand guidelines and business goals.

Pabst is a portfolio of iconic American brands with a deep cultural footprint and an appetite to do things differently. This role offers the opportunity to shape how some of the most recognizable beer brands in the country show up in culture, influence real business outcomes, and help define what modern, earned-first brand storytelling looks like at scale.

Flexibility work that fits your life – unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.

Great benefits comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.

Great people a casual, high-energy environment where authenticity is celebrated, curiosity is welcomed, and creativity is supported. It's a place where you can show up as yourself, take on meaningful challenges, and help build brands people actually care about.

What You'll Do

Social strategy and execution

• Own day-to-day social media strategy and execution across multiple brands and platforms, with a focus on Instagram and TikTok
• Translate brand positioning and guidelines into culturally relevant, platform-native content
• Create and capitalize on earned media moments that drive conversation, relevance, and shareability
• Balance planned content with real-time, reactive opportunities tied to culture, events, and brand moments

Content development and management

• Partner with internal teams and external creators to develop original, scroll-stopping content
• Manage content calendars across multiple brands and platforms, ensuring consistency, quality, and timeliness
• Oversee asset creation, management, approvals, and versioning across brands and stakeholders
• Stay on top of platform best practices, trends, and algorithm shifts

Influencers, ambassadors, and partnerships

• Collaborate with celebrity influencers, creators, and brand ambassadors to extend reach and cultural relevance
• Support casting, briefing, and execution of influencer and creator partnerships
• Ensure influencer content aligns with brand voice, legal requirements, and campaign objectives

Tools, analytics, and platform management

• Use social media management and analytics tools to schedule, publish, monitor, and report across brands and platforms
• Track performance, engagement, and growth, translating insights into actionable recommendations
• Partner with internal teams to align social KPIs with broader brand and business objectives

E-commerce and channel integration

• Support social commerce initiatives in partnership with Pabst's e-commerce partner
• Integrate social storytelling with e-commerce moments, drops, and campaigns where relevant
• Understand how social content drives discovery, consideration, and conversion

What You'll Bring

• 3–6 years of social media experience, preferably with a CPG or culturally driven consumer brand
• Demonstrated success creating earned media moments on Instagram and TikTok
• Experience managing multiple brands, voices, and calendars simultaneously
• Familiarity with social media management, publishing, and analytics platforms
• Strong understanding of influencer and creator ecosystems, including celebrity partnerships
• Comfortable operating in fast-moving, high-accountability environments
• Highly organized operator who can manage the details without losing creative ambition
• Strong point of view on culture, content, and brand voice, balanced with openness to feedback
• Curious, adaptive, and energized by the constantly evolving social media landscape
• Collaborative mindset and ability to work cross-functionally with brand, legal, sales, and external partners

Additional Details

The salary range for this role is $70,000 - $80,000 based on experience. This is an office based position in Los Angeles.