Director of Product Marketing

point of view beauty is redefining makeup prep with high-performance, skincare-infused solutions designed to simplify routines and deliver flawless, long-lasting results. Founded by beauty creator and makeup artist Mikayla Nogueira and industry veteran Ani Hadjinian, in partnership with Imaginary Ventures, point of view beauty merges cutting-edge Korean formulations with advanced U.S. skincare innovation to create intuitive, multitasking products that enhance both makeup application and skin health. Built on the belief that everyone deserves to feel confident in their beauty routine, point of view empowers individuals to master their own artistry at home – because beauty is all about your point of view.

We launched on March 26, 2025, and sold out in under 24 hours. Now, we’re on a mission to take this brand to the next level.

About this role

Reporting to the CEO, the Director of Product Marketing will be responsible for leading go-to-market strategy for new product launches, building the retail marketing foundation for POV's national Sephora rollout, and shaping cross-functional launch execution across DTC, retail, and social. The ideal candidate will be strategic, execution-oriented, and collaborative. This role will contribute to pov by bringing prestige-brand marketing discipline and go-to-market rigor to power POV's next phase of growth.

Responsibilities

• Own end-to-end go-to-market strategy for new product launches, from positioning and claims through pricing and launch sequencing
• Translate brand strategy into product marketing plans across DTC, Sephora, and TikTok Shop, keeping consistency without losing channel-specific nuance
• Partner with the founders, creative, and social teams to turn product stories into content, education, and campaign moments
• Build the retail marketing infrastructure needed for a national Sephora rollout, including sell-in materials, in-store education, and merchandising support
• Lead competitive and market analysis to inform product pipeline, pricing, and category strategy
• Define and track launch KPIs and report results back to leadership
• Manage cross-functional launch timelines with product development, operations, and retail partners
• Build out the product marketing function as the team scales, including process, tools, and future hires

Key Metrics

• Sell-through and inventory velocity at Sephora
• Growth in DTC and TikTok Shop conversion following product launches
• Aided and unaided brand and product awareness
• On-time delivery of cross-functional launch plans

Requirements

• 7+ years in product marketing at a prestige or masstige beauty company, including direct experience at Estée Lauder Companies or L'Oréal Groupe (required)
• Proven track record leading product launches from strategy through retail execution, ideally including Sephora or Ulta
• Fluency in both DTC and retail go-to-market motions, including sell-in, merchandising, and in-store education
• Sharp instincts for beauty consumer trends, especially where creator culture and social commerce intersect with prestige retail
• Strong cross-functional leadership skills, with comfort operating alongside founders in a lean team
• Excellent written and verbal communication skills, with the ability to translate brand voice into clear product narratives

Preferred Qualifications

• Experience working directly with a creator-founder or influencer-led brand
• Background spanning both skincare and color cosmetics
• Experience building or scaling a product marketing function from the ground up