CMO/Head of Growth

Head of Growth / CMO Position: Head of Growth / Chief Marketing Officer (CMO) Type: Full-Time Remote Contractor (40 hours/week) Schedule: US Business Hours Alignment (EST/CST/PST Overlap) | Monday - Friday Target Location: Remote (Open to top-tier talent in Latin America or South Africa) Position Overview We are seeking a seasoned, high-impact Head of Growth / CMO to take complete ownership of our growth marketing engine, digital channel management, and creative strategy. This is a \"Strategist and Doer\" role designed for a true e-commerce Subject Matter Expert (\"SME\"). You will step in as an executive partner to the Founder, removing marketing bottlenecks, holding external agencies accountable (Paid Media, Amazon, Email/Retention), and building systematic, AI-driven creative workflows. You understand performance metrics deeply (ROAS, MER, CAC, LTV, contribution margins) and know how to build systematically to scale top-line growth while protecting bottom-line profitability. Key Responsibilities Growth Marketing & Profitability Ownership: Own primary top-line and profitability metrics across all digital channels, continuously optimizing MER (Marketing Efficiency Ratio), blended ROAS, and CAC against contribution margins. Agency Management & Leadership: Oversee, audit, and hold external partner agencies accountable, including paid media performance marketing agencies, Amazon specialists, and email/lifecycle marketing teams. Systematic Creative Strategy: Partner with internal creative execution teams (onsite video/photographers and motion designers) to establish a repeatable, high-volume ad creative testing architecture for Meta, TikTok, and Google. AI Tool Integration: Architect and embed AI workflows into daily marketing operations to accelerate creative briefing, landing page generation, ad copy iterations, and performance reporting. Cross-Functional Execution: Work directly with leadership on promotional calendars, product launch strategies, and inventory forecasting alignment. Qualifications & Requirements Proven E-Commerce Track Record: 6+ years of growth marketing leadership experience inside scaling DTC brands ($5M to $20M+ annual revenue scale). Agency Oversight Experience: Demonstrated success directly managing and holding external performance marketing, retention, and Amazon agencies accountable to performance benchmarks. AI & Operational Efficiency: Fluent in leveraging AI tools (Midjourney, ChatGPT, Claude, Runway, or custom LLM workflows) to build lean, scalable marketing operations. Data Mastery: Deep understanding of e-commerce financial ratios, attribution models, Google Analytics 4, Shopify analytics, and post-purchase survey data. Communication & Availability: Flawless written and spoken English with full availability during US business hours. #J-18808-Ljbffr