Marketing Director

Job Description

The Director of Marketing serves as the operational engine and strategic right-hand leader to the VP OF MARKETING. In a our iconic design and manufacturing business, this leader manages day-to-day marketing operations across all commercial channels—including B2B Trade (architects, builders, interior designers, dealers), Direct-to-Consumer (D2C), and Etailer/Amazon partnerships.

We are seeking an experienced, proactive marketing leader who can think like a leader, manage the department with autonomy, and act as a person who can challenge our thinking. You will lead internal brand staff and external agency partners, master our core technology stack (Salesforce, Salesforce Marketing Cloud, WordPress, GA4), and foster close in-person collaboration with Sales and Executive Leadership during our Tuesday–Thursday core office days.

Key Responsibilities 1. Day-to-Day Departmental & Team Leadership

Operational Execution: Own the daily execution, project timelines, and campaign deliverables for the marketing department, freeing the VP OF MARKETING to focus on macro growth, high-level revenue strategy, and product innovation.

Team Management & Mentorship: Direct, mentor, and elevate internal marketing staff establishing quarterly OKRs, clear KPIs, and growth pathways.

Agency & Contractor Oversight: Manage day-to-day agency deliverables, retainer scopes, and budget allocations for our external digital ad agency, Amazon partner, contract Art Director, and 3D rendering artists.

Executive Sparring & Partnership: Serve as a strategic sounding board for the VP OF MARKETING, offering constructive pushback, data-backed insights, and fresh ideas to sharpen brand initiatives and go-to-market strategies.

2. Multi-Channel Marketing Execution (B2B Trade, D2C & Etailers)

B2B Trade Marketing: Develop and execute multi-touch demand generation and relationship programs targeting architects, custom builders, interior designers, and commercial dealers.

D2C E-Commerce & Brand Awareness: Oversee top-of-funnel brand campaigns and bottom-of-funnel conversion programs across digital ads, social platforms, and search engines to drive Direct-to-Consumer revenue.

Etailer & Amazon Support: Partner with external Amazon agencies and our internal National Accounts lead to optimize product listings, digital storefronts, promotional calendars, and ad spends.

S ales Enablement: Collaborate closely in-person (T-R) with the Sales team to deliver high-converting sales collateral, trade show activations, sample kits, and dealer education tools.

3. Technology Stack & Email Automation Leadership

Marketing Cloud & Email Automation: Own and optimize enterprise email automation using Salesforce Marketing Cloud, building automated customer journeys, trade lead nurture flows, post-purchase sequences, and segmented campaigns.

Salesforce Integration: Leverage Salesforce CRM to align marketing qualified leads (MQLs) throughout the funnel as to become sales opportunities, ensuring seamless attribution and pipeline reporting.

Website & Content Management: Oversee website updates, SEO, and content infrastructure on WordPress.

A nalytics & Attribution: Manage performance tracking across Google Analytics 4 (GA4), Meta Ads, Google Ads, and custom reporting dashboards to track CAC, ROI, and customer lifetime value.

Required Knowledge, Skills, and Experience

Experience: 6–8+ years of progressive marketing experience with at least 3+ years in a team management role within physical product, manufacturing, or durable goods sectors.

Multi-Channel Versatility: Proven success driving growth across both B2B Trade channels and Direct-to-Consumer (D2C) e-commerce.

Enterprise Email Automation: Hands-on experience building, segmenting, and automating multi-touch email journeys in Salesforce Marketing Cloud or equivalent enterprise platforms (e.g., HubSpot Enterprise, Marketo, Pardot).

Technology Acumen: High proficiency across Salesforce CRM, WordPress, GA4, Meta Ads Manager, and Google Ads.

In-Office Collaboration: Ability to work on-site at our Denver headquarters Tuesday through Thursday (T-R) for strategic planning with the VP OF MARKETING and cross-functional alignment with Sales and Operations.

Leadership Drive: Strong organizational skills, high emotional intelligence, and the confidence to manage up, lead down, and challenge ideas constructively.

Ideal Candidate Profile

The Operational Leader: You love turning high-level executive vision into detailed, executed campaign workflows.

The Constructive Challenger: You bring data, market research, and alternative viewpoints to discussions with the VP OF MARKETING, ensuring the team always makes the sharpest strategic moves.

The Bridge Builder: You thrive working side-by-side with Sales reps, CAD designers, and agency partners to keep all growth levers pulling in the same direction.

COMP:

$80,000-$110,000 DOE

Health care

401K

Vacation