Lead, SMC Marketing

Develop and execute messaging and creative strategy for sales enablement material based on business KPIs, industry trends, and customer insights Own and develop customer-centric content strategy supporting SMC’s global revenue programs Ideate on content initiatives to improve engagement and conversion rates for marketing creative Lead Revenue and Data Science teams in testing and learning content and messaging for sales enablement material Optimize marketing content for specific audience segments and customer journeys Monitor industry trends to innovate on content and provide customers with relevant advertising education Lead content creation with design, web development, and copywriting teams for the small and medium business audience Provide ideas to continuously improve internal- and external-facing sales enablement content Requirements BS/BA degree or equivalent years of experience 8+ years of experience in building and creating marketing content Proven track record developing thoughtful marketing content for global audiences with a strong emphasis on results Understanding of what type of education resonates for different audiences Experience leading internal creative design and web development teams High comfort with data-driven decision making and ability to translate data into actionable content recommendations Ability to consistently uplevel content while keeping business goals in mind Strong collaboration skills and ability to multitask Ability to adapt to changing priorities and comfort with ambiguity Experience or familiarity working with the media or digital advertising industry Direct experience with hands-on sales enablement content creation preferred Experience with Google Analytics and Figma is a plus Core Competencies Demonstrates expertise in developing customer-centric content strategies and sales enablement materials that drive engagement and conversion rates. Proficient in data-driven decision making and leading cross-functional teams to optimize marketing content for diverse audience segments. Highest-signal resume keywords Content Strategy Development Sales Enablement Material Creation Data-Driven Decision Making Collaboration with Creative Teams Experience in Digital Advertising ATS Optimization Keywords Hard Skills Marketing Content Creation Audience Segmentation Content Optimization Data Analysis Creative Strategy Development Soft Skills Strong Collaboration Skills Ability to Multitask Adaptability to Changing Priorities Certifications & Qualifications BS/BA Degree or Equivalent Experience Industry Keywords Sales Enablement Digital Advertising Customer Insights Marketing KPIs Content Engagement Tools & Technologies Google Analytics Figma #J-18808-Ljbffr Jobtailor