Lead - Partner Marketing

Partner Marketing Manager This hybrid role is based in San Mateo, CA and requires an in‑office presence three days per week (Tuesday‑Thursday). Key responsibilities include building joint marketing plans with distributors, resellers, and VARs; developing localized GTM motions for NA and LATAM markets; executing high‑impact co‑marketing programs such as webinars, digital campaigns, and partner‑led events; managing MDF planning and ROI; collaborating with Channel Sales leaders; nurturing partner advocacy; tracking and reporting performance metrics; and maintaining operational rigor across program calendars and system updates (SFDC). Build joint marketing plans with key distributors, top resellers and strategic VARs to drive MQCs, SAOs and pipeline. Develop localized GTM motions for NA & LATAM markets (Brazil, Mexico, Subtropical South America), tailor messaging and adapt program assets. Advise or execute high‑impact co‑marketing programs: webinars, roundtables, digital campaigns, partner‑led events and industry sponsorships. Drive through‑partner marketing using campaign‑in‑a‑box assets, content syndication and distributor‑led amplification. Manage MDF planning, approvals, and ROI, ensuring investments ladder into the regional revenue plan. Collaborate with Channel Sales leaders to ensure cohesive field execution and shared goals. Nurture partner advocacy by identifying and showcasing case studies, customer wins and co‑selling success. Track and report performance metrics across MQCs, SAOs, events and pipeline contribution by partner type. Represent partner marketing in quarterly business reviews with key reseller, VAR and distributor leaders. Maintain operational rigor across program calendars, partner communications and system updates (SFDC). Collaborate with cross‑functional teams such as Sales, Partnerships, Product, Product Marketing, Field Marketing & Customer Advocacy to ensure partners’ visibility in the Freshworks ecosystem. 6–8 years of experience in a Partner marketing role, such as channels, Resellers, Tech (ISV), and SI partnerships. Experience in marketing Technology and SaaS businesses is a bonus. Ability to bring multiple teams together to drive co‑marketing campaigns. Creative thinking, self‑driven, and having a customer‑centric mindset. Strong project management and organizational skills, demonstrating the ability to prioritize tasks effectively, consistently meet deadlines and manage multiple projects simultaneously. Strong analytical & problem‑solving skills, data & ROI driven. Knowledge of CRM systems, marketing automation platforms, and tools for effective planning & execution of marketing campaigns. The annual base salary range for this position is $127,500 – $157,500 USD. This role is also eligible for a target bonus. Compensation is based on a variety of factors including but not limited to location, experience, job‑related skills, and level. Bonus/equity may be available. Freshworks offers options for dental, medical, vision, disability, and life insurance; equity and ESPP; flexible PTO; flexible spending; commuter benefits; wellness benefits; and adoption and parental leave benefits. At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a richer environment that benefits our employees, communities, and business. #J-18808-Ljbffr Freshworks