Growth Marketing Director

Role Description

Harrison is seeking an experienced B2B Growth Marketing Director to join our marketing team. In this role, you'll architect and scale comprehensive demand generation programs that drive pipeline and revenue growth across segments. You'll be responsible for creating unified narratives that resonate across segments, working with sales and customer success to ensure ABM programs directly support pipeline goals and account prioritisation strategies. You'll build scalable systems for market opportunity identification, lead qualification, and customer acquisition that leverage AI and data-driven insights.

This is an opportunity to leverage your expertise in B2B growth marketing, account-based marketing (ABM), and lead nurturing to drive measurable business results for a company at the forefront of delivering responsible AI across global healthcare. The ideal candidate has a proven track record in developing and driving growth marketing strategies and executing effective ABM programs, with demonstrated success in account penetration and expansion.

This role is expected to operate as a high execution speed senior role. We are looking for someone with sharp strategic instincts, a brand mindset, and a bias for experimentation.

• Build scalable strategies and tactics to accelerate revenue growth through high-velocity acquisition and nurturing programs across channels.
• Design and orchestrate targeted ABM campaigns for strategic accounts, with emphasis on 1:1 and 1:few approaches.
• Extend and adapt foundational product marketing messages and basic assets into fully-developed, segment-specific campaign materials, including creating slides, email copy, social content, and sales enablement materials with minimal guidance.
• Partner with sales, CS and product teams to identify opportunities and ensure ABM initiatives directly support account growth objectives, accelerating prospect-to-pipeline velocity.
• Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel.
• Establish analytics for campaign performance measurement; communicate performance results and insights to marketing, sales, and leadership teams.
• Own campaign operations: manage timelines, coordinate stakeholders, and ensure timely delivery of campaigns; ensure components around campaigns (emails, landing pages, content offers) are built, tested, and deployed effectively.
• Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
• Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.

Qualifications

• 10+ years of marketing experience, with at least 5 years in a growth or demand gen role at a high-growth tech company.
• Proven success managing enterprise programs at scale.
• B2B foundation paired with B2C instincts.
• Experience in matrix organisations and complex sales environments.
• Strong analytical skills with demonstrated pipeline and revenue contribution.
• Technical proficiency with marketing automation, CRM, and attribution platforms.
• Deep knowledge of demand generation methods and multi-channel campaign execution.
• Data-driven approach to decision-making that drives marketing strategies and go-to-market initiatives.
• Proven experience with B2B organic and paid channels including LinkedIn Ads, ABM platforms, and vertical-specific platforms.
• Excellent communication skills and comfort working autonomously in fast-paced environments.
• Comfort building internal tools and workflows with AI.
• Low ego, high standards; direct, collaborative, and focused on outcomes.
• Bachelor's degree (e.g. Marketing, Business, science, or engineering).

Requirements

• Preference for AI or health tech company experience.
• Experience building marketing programs for new product categories or innovations.

Benefits

• Innovate for Global Good: Join us to pioneer world-first AI technology that transforms patient outcomes and helps build a healthier, fairer world.
• Collaboration Across Continents: Work with brilliant minds from every corner of the globe in a culture built on trust, autonomy, and genuine teamwork.
• Well-Funded & Global: Backed by world-class investors including Aware Super, Blackbird Ventures, Skip Capital, and Horizons Ventures, we’ve raised over US$240M to accelerate our global impact.
• Scale Your Potential: Tap into yearly L&D budgets, mentoring, hackathons, and secondments—all supported by a transparent growth framework to grow your career.
• Flex for Life: Work when and where you do your best—with WFH options, flexible hours, and the autonomy to make an impact your way.
• Support for Every Family Journey: From fertility to parenthood, loss, and even grandparenthood—we provide inclusive, thoughtful policies to support families in every stage.

Company Description

We are proud to be an Equal Opportunity Employer. Diversity’s not a buzzword here, it’s in our DNA. Diverse perspectives shape our culture and make our work better. We’re committed to building inclusive teams that represent a variety of backgrounds and skills. We look forward to hearing from you.