Growth Marketing Manager
Full-time
Injective
Role Description
We are looking for a Growth Marketing Manager with a proven track record of driving significant growth in fast-moving, regulated industries. This role is for someone who thrives in high-ownership environments and can operate effectively in highly technical settings. Most importantly, we are looking for someone who is genuinely passionate about DeFi. In this role, you will work cross-functionally to drive user growth, improve product adoption, and accelerate Injective's expansion across global markets.
- Develop and execute growth strategies to drive user acquisition, activation, and retention across Injective products.
- Analyze user behavior, conversion funnels, and campaign performance to identify growth opportunities.
- Own and track key growth metrics, including user acquisition, engagement, activation, and retention.
- Run growth experiments across channels and optimize campaigns based on data-driven insights.
- Partner with Product and Business Development teams to improve onboarding flows and user adoption.
- Identify and test new acquisition channels to expand Injective's reach beyond the existing crypto-native audience.
Qualifications
- 5+ years of experience in a growth or performance marketing role with proven track record of driving measurable user growth.
- Experience scaling user growth for a consumer-facing product, ideally in fintech, trading, crypto, or another regulated industry.
- Experience analyzing marketing performance and user engagement metrics.
- Familiarity with growth marketing frameworks and experimentation methodologies.
- Experience with marketing analytics tools and campaign reporting.
- Strong analytical mindset with the ability to translate data into actionable recommendations.
- Possess a strong, proven interest in the crypto and DeFi space.
- Must be fluent in English.
- Strong written and oral communications.
- Ability to keep your finger on the pulse of current trends and developments in the blockchain space.
- Passion for the Injective mission and flourishing of DeFi, and the ability to articulate both.
- Working knowledge of popular blockchain companies, key players, and current industry trends.
Benefits
- Competitive salary and INJ token award.
- Remote-friendly work environment with flexible hours.
- Health insurance.
- Unlimited PTO.
- Home Office Stipend.
- Opportunity to work on cutting-edge blockchain technology in the finance industry.
- Collaborative team culture with opportunities for professional growth and development.
- Global team meet ups.
Vacancy posted 5 days ago
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