Growth Marketing Manager

Role Description

We’re looking for a Growth Marketing Manager who thrives at the intersection of data, automation, and creative campaign execution. Reporting to the VP, Growth Marketing, you’ll own the strategy and execution of integrated demand generation programs that fuel a scalable sales pipeline and serve as a key architect of our marketing automation infrastructure.

You’ll work cross-functionally with Marketing Operations, Product Marketing, and Sales to build campaigns that convert, and bring a builder’s mindset to everything from nurture flows to outbound sequences. If you geek out on funnel metrics, love optimizing a Pardot instance, and can translate business goals into marketing action, this role is for you.

This is a full-time remote role, based in the United States, reporting to the VP, Growth Marketing.

Responsibilities

• Own end-to-end demand generation campaigns – from planning and segmentation through execution, follow-up, and performance reporting
• Serve as the primary executor and best-practices champion for Pardot, including emails, landing pages, forms, smart lists, lead nurturing, and list management
• Partner directly with the CMO and VP, Growth Marketing to translate business priorities into marketing automation strategy
• Track and optimize lead conversion across the full funnel – from MQL through Closed/Won – identifying drop-off points and driving improvements
• Collaborate closely with the Business Development and Sales teams to build and maintain a high-impact campaign calendar
• Build and deliver regular performance reports that tie marketing programs to pipeline and revenue outcomes, driving smarter resource allocation over time
• Work supportively with colleagues, operating in a manner that is consistent with 11:11’s Code of Business Ethics and Company Values
• Responsibly receive, transmit, and handle company data and information per Company data handling agreements, work procedures and policies
• Review and follow company policies and guidelines, data privacy practices, including annual compliance training certification and policy acknowledgements
• Additional duties as assigned

Qualifications

• Bachelor’s Degree in Business, Marketing, or a related field, or equivalent professional experience required
• 5+ years of B2B or growth marketing experience, with a strong foundation in demand generation strategy and execution
• 3+ years of hands-on experience with Salesforce and marketing automation platforms such as Pardot or HubSpot
• Deep familiarity with marketing funnel metrics, lead lifecycle management, and MQL-to-opportunity conversion processes
• Strong analytical skills with the ability to turn data into clear, actionable recommendations that improve funnel performance at every stage
• Highly organized and process-driven, with the ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
• A natural collaborator who builds effective relationships across Sales, Sales Operations, and regional and global Marketing teams
• Must be legally eligible to work in the United States without visa sponsorship

Requirements

• To perform this job successfully, an individual must be able to perform each essential function satisfactorily.
• The requirements listed above are representative of the knowledge, skill, and/or ability required.
• Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.

Benefits

• The base salary for this role ranges from $110,000 to $130,000.
• These ranges are informed by market data, internal equity, and qualifications required by job level. Actual pay is based on multiple factors, including skills, experience, certifications, and location.
• Individuals may also be eligible for variable incentives such as bonuses or sales commissions, which are also based on level and position within the organization.
• Additional company-sponsored benefits include, but are not limited to:
• Comprehensive healthcare plan options
• Retirement plan with company match
• Life, other supplemental insurances
• Paid time off and company holidays
• New Parent Leave
• Wellness programs