Growth Marketing Manager

Role Description

The Growth Marketing Manager owns Blossom's lead generation engine and digital presence end to end, working AI-natively. This role is centered on growth, with marketing as a supporting function. The core responsibility is to build a measurable, trackable pipeline of qualified leads by systematically reaching every credit union in the country, then expanding into adjacent businesses across Blossom's market.

• Own the full digital marketing and revenue-operations stack: LinkedIn, social, rev ops, SEO, GEO, content, paid, email, website, and analytics.
• Fluency in AI marketing tools and agentic workflows.
• Strong understanding of optimizing visibility across traditional search engines and AI platforms (ChatGPT, Perplexity, Claude, Gemini).
• Evaluate campaigns based on lead generation and pipeline movement.
• Day-to-day responsibilities include creating content, building workflows, shipping campaigns, and iterating against pipeline outcomes.

Qualifications

• Exceptional attention to detail with strong organizational and project management skills.
• A growth mindset focused on generating measurable leads and pipeline.
• Working knowledge of rev ops fundamentals: lead scoring and routing, CRM/pipeline management.
• Outstanding written American English and excellent verbal communication skills.
• Proven hands-on experience with LinkedIn marketing.
• Demonstrated practical use of AI marketing tools in workflows.
• Strong understanding of GEO / AI visibility strategies.
• Analytical mindset: comfortable building dashboards and interpreting data.
• Proficiency with HubSpot (or equivalent CRM/marketing automation platform).
• Real performance marketing experience across channels.
• Fluency with CMS platforms and on-page SEO.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Google Workspace and quick to learn new applications.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of hands-on B2B and B2B2C account-based digital marketing experience.
• Demonstrable portfolio or work samples showing content, campaigns, and/or social media results.
• Experience marketing to credit unions, community banks, or financial institutions (preferred).
• Familiarity with agentic marketing or automation platforms (preferred).

Benefits

• Health, fully covered: Company-paid medical, dental, and vision insurance for employees.
• Life & AD&D: Company-paid life and accidental death & dismemberment coverage.
• Income protection: Company-paid short- and long-term disability.
• 401(k) with match: Save for the long run, and we’ll match.
• Remote allowance: Cell phone and internet connectivity expenses support.
• Flexible spending: FSA and Dependent Care (DCSA) accounts to stretch your pre-tax dollars.
• Unlimited PTO: Take the time you actually need.
• Employee Assistance Program (EAP): Confidential support for life’s harder moments.
• Supplemental benefits coverage: Voluntary insurance options to round out your plan.