Marketing Coordinator

Marketing Coordinator

The Marketing Coordinator will assist with the planning, direction, and coordination of marketing initiatives to improve the credit union's competitive position, consistent with its mission. To design, develop, and deliver marketing promotions and programs through digital and traditional mediums to support expansion and growth of the credit union's initiatives.

Hours: This is a full time position (40 hours a week). Shifts for this role will generally fall between 8:30am-5:00pm, but may require occasional flexibility in evenings and weekends for marketing-related events. This position will be in-office full-time.

Key Responsibilities

• Assist in planning, coordinating, and executing marketing campaigns.
• Manage campaign timelines and project deliverables.
• Collaborate with internal departments to support organizational goals.
• Design marketing materials including digital ads, social media graphics, flyers, brochures, signage, and more.
• Ensure all materials align with SharePoint Credit Union's brand standards.
• Support creative development for marketing campaigns and promotions.
• Design and build email campaigns.
• Assist with website updates and content.
• Create, schedule, and manage content across social media platforms.
• Write and create visual content that drives engagement.
• Monitor social media trends and recommend new content opportunities.
• Plan, film, edit, and publish video content for social media.
• Capture photos and videos at credit union and community events.
• Coordinate marketing support for community events, sponsorships, and financial education initiatives.
• Attend all designated credit union events and community activities.
• Assist with event logistics, vendor coordination, setup, and promotion.
• Support all departments with marketing needs and request.
• Other duties as assigned

Qualifications

Education: Bachelor's degree or equivalent experience in Marketing, Communications, Graphic Design, or a related field.

Experience: 25 years of marketing experience. Experience in a credit union, banking, or financial services environment strongly preferred.

Skills

• Strong graphic design skills with Adobe Creative Suite and Canva.
• Experience with social media management and content creation.
• Experience with email marketing platforms.
• Experience creating and editing video content.
• Comfortable appearing on camera and conducting interviews.
• Strong written, verbal, and organizational skills.
• Ability to manage multiple projects and meet deadlines.
• Knowledge of SEO, SEM, Google Analytics, and digital advertising.
• Photography and videography experience.
• Experience with CRM and marketing automation platforms.

Performance Measurements:

• Represent SharePoint Credit Union in a professional and engaging manner.
• Attending all company-sponsored events, as requested
• Collaborate with the department manager to analyze competitive data and provide strategic recommendations for market strategies that align with SharePoint's objectives.
• Ensure timely delivery of planned marketing initiatives within the established budget.
• Contribute to achieving the credit union's growth targets through effective marketing campaigns and strategies.
• Maintain accuracy, timeliness, and adherence to budgetary guidelines in all communications.
• Deliver exceptional service by providing friendly, professional, and accurate support to members and staff.

Work Environment: Works in a typical office environment, lighting and temperature levels will be moderate, and noise levels are generally quiet.

Physical Requirements

Orientation: This position primarily requires sitting, some standing and walking.

Talking: The ability to express or exchange ideas by means of spoken word to communicate information to members and coworkers.

Hearing/Listening: The ability to perceive and react to the nature of sounds by ear.

Lifting: The ability to occasionally lift/lower objects of between 10 and 25 pounds.

Reasonable accommodations to these requirements will be made for employees with disabilities.

As a SharePoint employee, you will receive:

Affordable insurance options for Medical, Dental, Vision, and more! Company-paid Life/AD&D, and Short-Term/Long-Term Insurances Generous PTO offerings Paid holidays generally include New Years Day, MLK Day, Presidents Day, Memorial Day, Independence Day, Columbus Day/Indigenous Peoples Day, Veterans Day, Thanksgiving Day, and Christmas Day 401(k) and an employer match