Marketing Coordinator

Marketing Coordinator Are you a dynamic Marketing Coordinator ready to make a significant impact and build a lasting career with a growing, third-generation family-owned business with over 85 years of history? We're searching for a visionary who can elevate our brand, drive growth, and champion our deep-rooted commitment to both our loyal customers and the community we serve. This isn't just a job; it's an opportunity to be the creator of our brand's future, shaping our narrative and connecting with our audience on a deeper, more personal level. You'll be instrumental in developing and executing comprehensive marketing strategies that fuel our success and reinforce our position as a leader in our industry. A Small Company Atmosphere with Big Opportunities At our company, you won't get lost in the shuffle. We foster a small company atmosphere where your contributions are highly visible and truly make a difference. While you'll be instrumental in developing and executing marketing strategies across the entire business, you'll also have the unique opportunity to help grow a new branch of the company, putting your stamp on its development from the ground up. This role also offers the incredible advantage of working directly with the owner, providing you with direct mentorship, immediate feedback, and the chance to see your ideas brought to life with agility. What You'll Do: As our Marketing Coordinator, you'll wear many hats, leading a diverse range of initiatives designed to boost brand awareness, engage our community, and drive revenue. Your key responsibilities will include: Strategic Vision & Growth: Develop and implement innovative marketing plans that maximize profits and market share while prioritizing exceptional customer satisfaction – just as we have for 85 years. Brand Champion: Build and strengthen our brand awareness and positioning, ensuring a consistent and compelling message across all channels that reflects our rich history and values. Community Engagement: Organize and execute impactful community involvement events (e.g., Coats for Kids, U of M Masonic Hospital, Children’s Cancer Research Fund), demonstrating our ongoing commitment to giving back. Full-Funnel Marketing: Oversee and execute integrated marketing campaigns across all channels, including TV, radio, print, digital, in-store, SMS, and our mobile app. This includes managing external agency relationships and internal teams. Digital Leadership: Drive our digital presence through expert management of SEO, SEM, social media, online reputation, website maintenance (including basic HTML and SEO), and CRM. Content Creation & Storytelling: Lead the creation of compelling content across all formats—videos, graphics, signage, brochures, giveaways, and more—and craft engaging press releases that capture media attention. Public Relations & Spokesperson: Be the face and voice of our brand, building strong media connections and representing us in periodical TV appearances. Revenue Generation: Identify new retail and wholesale customer opportunities, generate leads, and develop persuasive promotions and offers that drive sales. Data-Driven Decisions: Manage a six-figure marketing budget, meticulously track billing, and provide insightful reporting to leadership to inform strategic decisions. What You'll Bring: We're looking for a highly motivated, self-starting individual with a proven track record of marketing success and a passion for making a difference in a family-oriented environment. Experience: 3-5 years of progressive experience in business, marketing, communications, or a related field. Marketing Acumen: Proven success in developing and executing comprehensive marketing campaigns, with a strong understanding of all aspects of the marketing mix. Communication & Leadership: Exceptional interpersonal, written, and oral communication skills. You're comfortable with public speaking, leading meetings, creating impactful presentations, and being the confident voice of our brand. Content & Design Expertise: Strong copywriting skills and proficiency in graphic design (Adobe Creative Suite: Photoshop, InDesign, Illustrator, & Canva) to create compelling content for all marketing forms. Video editing and photography skills a plus. Digital Savvy: Competency in all essential marketing tools, including SMS marketing, mobile apps, CRM systems, Microsoft applications, Google, Bing, Yelp, and all social media platforms. Strategic & Analytical Mindset: Ability to manage budgets, analyze data, and provide insights that drive strategic decisions. Detail-Oriented & Proactive: A keen eye for detail, a professional and proactive work ethic, and the ability to manage multiple projects with autonomy and little supervision. Collaborative Spirit: While independent, you're adept at working with sales, management, and customer service teams to achieve shared goals. Bonus Points If You Have: Basic knowledge of the fashion industry, garments, or dry cleaning. Experience working with an outside marketing agency. This is an in-office position Starting at $30+ per hour depending on experience with flexible hours. Bonus after 120 days - $300 for Full Time! Full Time Employee Benefits available include: · Closed for major holidays with pay · PTO · 401K with company match · Affordable Medical, dental, life and disability insurance · Employer Health Insurance Contribution If you're ready to take ownership of our marketing efforts and contribute to a company that values long-term growth, community engagement, and a proud family legacy, we encourage you to apply! This is your chance to build something truly impactful. Pilgrim Dry Cleaners is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Pilgrim is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, national origin, physical or mental disability, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. Pilgrim will not tolerate discrimination or harassment based on any of these characteristics. We celebrate diversity and are committed to creating an inclusive environment for all employees and customers. #J-18808-Ljbffr