Marketing Manager, Demand Math (Remote)

The Marketing Manager contributes to the strategy and leads the execution of demand generation and thought leadership programs that drive awareness, engagement, and pipeline for Cengage and its products. This role focuses on campaign execution, content-driven thought leadership, and pipeline support across owned, paid, and earned channels. Responsibilities Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels. Supports thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines. Implements and optimizes marketing campaigns, including campaign architecture, lead generation, social media strategy, and email performance, to support demand and engagement goals. Partners with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes. Supports pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams. Analyzes and reports on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners. Leads assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate. Skills Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi‑channel marketing. Ability to support thought leadership initiatives across content, events, speakers, and earned media. Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization. Analytical skills to support pipeline analysis, campaign reporting, and performance measurement. Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams. Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements. Education & Experience Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. Typically requires a minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field. Compensation & Benefits Compensation at Cengage Group includes a comprehensive Total Rewards package designed to support and empower employees. The full base pay range for this position is provided. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. Bonus target amount: 5% Annual: Individual Target $67,000.00 - $87,100.00 USD. EEO & Accommodations Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities during the job application process. If you require reasonable accommodation, please contact us at View email address on click.appcast.io. Job Posting Notice Warning: Be aware that there has been an increase of targeted recruitment scams perpetrated by bad actors falsely providing job offers on behalf of Cengage Group to candidates as a means of obtaining personal information. Cengage will always interview candidates via live in‑person meetings, phone calls, and video calls before an offer is extended. Also, be sure to check that communications come from an @cengage.com email address. #J-18808-Ljbffr Cengage