Sales Training Program Manager - Remote (CA Only)
$71k - $79kRace Communications
Location: Remote: California.
Location Status: Requires 25%–50% travel, including occasional overnight travel. Work will be primarily performed remotely from home office. Occasional travel to and work from other Race offices or off-site locations may be required.
Free Fiber Internet Service
Comp: $71,000-$79,000 USD per year
Who We Are:
We're more than a fiber internet provider, we're your neighbors, committed to connecting California communities since 1994. At Race, relationships matter as much as speed. We combine cutting-edge technology with a genuine, people-first approach that makes every interaction feel personal. Our team operates like family: collaborative, supportive, and dedicated to making a real difference. When you join Race, you're not just accepting a job, you're becoming part of a team that values integrity, celebrates wins together and believes that meaningful work happens when great people connect with great purpose.
Position Impact:
The Sales Training Program Manager is responsible for owning, managing, and continuously improving the company’s sales training infrastructure to drive consistent, high-level performance across inside sales and door-to-door (D2D) sales channels, including contractor teams. This role oversees the development, implementation, and optimization of onboarding programs, manages and optimizes the LMS platform (Articulate 360), and develops and scales training frameworks such as train-the-trainer models for both internal teams and external partners. The position plays a key role in enabling sales effectiveness by designing, coordinating, and delivering training across diverse sales environments, including inside sales and field-based D2D teams. The Manager provides hands‑on coaching to sales representatives and frontline leadership, reinforcing core selling skills, improving execution, and ensuring alignment with company standards, messaging, and customer experience expectations.
Operating with a high level of ownership, this role partners cross-functionally with Sales Leadership, Operations, Sales Training, and contractor teams to establish program priorities, align training initiatives with business objectives, monitor effectiveness, and drive continuous improvement. The role is accountable for training program consistency, execution, and measurable impact on sales performance, onboarding effectiveness, and overall business outcomes. The Sales Training Program Manager leads the ongoing evolution of a scalable, high‑impact sales training ecosystem that supports business growth and consistent execution across markets and sales channels.
Qualifications and Experience:
- Eligibility for US Employment without sponsorship
- Minimum of 18 years of age
- Associate degree (A.A.) or equivalent education in a related field of study preferred
- High School Diploma or GED or equivalent combination of education and experience is required
- A valid driver's license, subject to successful verification through a DMV check, is mandatory
- Ability to travel to multiple work sites and maintain a flexible schedule based on the needs of the Sales organization, including evenings, overnight, weekends, holidays, and overtime as required
- 3–5 years of experience in sales, sales training, enablement, or coaching roles, with increasing responsibility in training program ownership, development, implementation, or optimization
- Proven success supporting both inside sales (phone-based) and outside sales (field or door-to-door) environments, including experience working with or training contractor teams
- Demonstrated ability to own, manage, and continuously improve training programs in a fast‑paced, high‑growth environment
- Strong public speaking, presentation, and facilitation skills with the ability to engage and influence diverse audiences, including frontline teams and leadership
- Experience developing structured training content, onboarding programs, and instructional materials that drive measurable performance outcomes
- Proficiency with Salesforce, LMS platforms (Articulate 360 preferred), sales enablement tools, and data/reporting dashboards (e.g., SalesRabbit or similar)
- Strong analytical skills with the ability to interpret performance data and translate insights into actionable training improvements and measurable business results
- Exceptional communication and interpersonal skills with the ability to influence cross‑functional stakeholders without direct authority
- Demonstrated ability to manage training program priorities, timelines, deliverables, and stakeholder expectations across multiple sales channels
- Experience establishing program success metrics, evaluating training effectiveness, and using performance data to guide continuous improvement
- Experience in telecommunications or other rapid‑growth, performance‑driven industries strongly preferred
- The ability to effectively communicate in English, including speaking, reading, writing, and comprehension, as necessary for effective job performance and workplace communication
- Bilingual communication skills are considered a plus, particularly when serving diverse communities
Skills:
- Proficient use of MS Office applications including Teams, Word, Excel, and PowerPoint; teleconferencing applications
- Functional use of common office equipment, computers, and office software
Essential Duties and Responsibilities:
Training Strategy & Program Ownership
- Own the strategy, ongoing management, and continuous improvement of sales training programs to ensure alignment with business goals, sales strategy, and customer experience standards
- Identify performance gaps across inside sales, D2D, and contractor teams and develop targeted, scalable training solutions
- Align training initiatives with sales campaigns, promotions, and go-to-market priorities
- Track, measure, and report on training effectiveness and overall business impact
- Establish program objectives, success measures, and priorities to ensure training initiatives deliver measurable business results
- Manage training program timelines, resources, and deliverables to support consistent execution across sales channels
- Own and maintain centralized storage and organization of training records, materials, completion data, and program documentation to ensure data accuracy, accessibility, and reliable reporting across sales channels
Training Program Design & Delivery
- Design and implement structured training programs for inside sales, field (D2D), and contractor teams, including onboarding, skills development, and advanced selling techniques
- Develop engaging curriculum covering customer discovery, objection handling, product knowledge, CRM utilization, and sales strategy
- Facilitate recurring training sessions to reinforce core competencies and introduce new sales concepts
- Evaluate and optimize training content, delivery methods, and learning experiences based on participant feedback, performance data, and evolving business needs
- Ensure training programs are scalable, repeatable, and consistently delivered across regions and sales channels
Sales Onboarding
- Own the end-to-end onboarding process for new hires across inside sales, field teams, and contractor channels to ensure consistent ramp and readiness
- Deliver blended learning experiences including classroom, virtual, and hands‑on field training.
- Coordinate onboarding schedules in alignment with hiring plans, contractor onboarding, and business needs
- Define and monitor onboarding milestones and readiness criteria to improve time-to-productivity and ensure consistent new‑hire preparation across channels
Ongoing Development & Coaching
- Facilitate ongoing workshops, role‑playing sessions, and refresher training to support continuous skill development
- Implement and scale a train‑the‑trainer model to enable Sales Managers and contractor leaders to reinforce coaching in the field
- Maintain and continuously improve training resources including scripts, playbooks, and best‑practice guides
- Develop and maintain a structured training calendar and ongoing development roadmap aligned with sales performance needs and business priorities
- Assess the effectiveness of ongoing development initiatives and recommend enhancements to strengthen skill adoption and retention
Field Training & Market Support
- Travel to regional markets to support new territory launches and provide in‑field coaching for D2D and contractor sales teams
- Shadow sales representatives and provide real‑time coaching and performance feedback
- Tailor training support based on local market dynamics, team performance, and contractor needs
- Identify recurring field performance trends and translate findings into program enhancements, standardized resources, and targeted training interventions
Performance Monitoring & Program Effectiveness
- Analyze sales performance data to identify trends, skill gaps, and training opportunities across channels
- Partner with Sales Managers, Supervisors, and L&D to support development plans for underperforming team members
- Deliver targeted coaching interventions to improve individual and team performance
- Establish and monitor program‑level performance metrics to evaluate training effectiveness, knowledge retention, skill application, and impact on sales outcomes
- Use performance insights and stakeholder feedback to recommend program adjustments and prioritize continuous improvement initiatives
- Communicate program performance, progress against objectives, and improvement opportunities to relevant stakeholders
Collaboration & Cross‑Functional Alignment
- Collaborate with Sales, Marketing, HR, L&D, and Operations to ensure training content reflects current campaigns, messaging, and business priorities
- Partner with internal stakeholders to track training completion, ensure compliance, and support onboarding and reporting processes
- Coordinate with contractor partners to ensure consistent training standards and execution
- Serve as the primary program owner and point of coordination for sales training initiatives, aligning stakeholders on program priorities, deliverables, and outcomes
- Drive cross‑functional alignment to ensure training programs remain current, consistent, and responsive to changes in products, processes, sales strategy, and market needs
Key Performance Indicators (KPIs)
- Time‑to‑productivity for new hires across inside sales, D2D, and contractor channels.
- Training completion, adoption, and engagement rates
- Measurable improvement in sales performance following training interventions
- Coaching effectiveness and impact on individual and team performance
- Consistency of training execution across regions and contractor teams.
- Achievement of established training program objectives, milestones, and deliverables
- Improvement in knowledge retention, skill application, and post‑training performance outcomes
- Training program effectiveness and return on investment, where measurable
Vehicle Maintenance and Travel:
- Maintains vehicle/equipment pre‑op/post‑op to be prepared to perform required duties
- Maintains a clean driving record as defined by the current fleet insurance underwriter
- Requires 25%–50% travel, including occasional overnight travel
Safety Protocols:
- Adheres to safety protocols and guidelines outlined in the Race employee handbook and job description to promote a safe work environment
Other duties as necessary
Why Join Our Team:
- Join a tight‑knit crew—no faceless corporation vibes here
- Growth potential: promotions and new challenges are part of our DNA
- Competitive base salary of $71,000-$79,000 per year
- Comprehensive Benefits Package: company‑paid medical and dental insurance (starting the 1st of the month following your start date), PTO (vacation, sick), 11 paid holidays, paid birthdays, 401k matching (4%)
- Free fiber internet service for all employees living in our service area
- A culture built on integrity, mutual respect, and a shared purpose
$71k - $79k
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