Director, Field Marketing, Champagne & Sparkling SGWS East Coast

Are you ready for a world of possibilities? You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between . You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people . You will share in our passion for hosting, for art‑de‑vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting. Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish. The Director, Field Marketing localizes national programming to meet the needs of their local markets. This role serves as the area expert for the Champagne & Sparkling brands and acts as a liaison between Commercial Sales and Brand Teams. This role will work cross functionally to drive the strategy and priorities of the brands and commercial teams. Office/Location: Based out of either Florida, or Texas, in market based on business needs Compensation: Florida: $ 134,000-$168,000/ annually + bonus Texas: $143,000-$179,000/ annually + bonus Job responsibilities Positions Key Responsibilities Rolls Out Brand Programming at the Regional Level & Creates Local Programming: Localizes and adapts brand programming to market/account needs/distributors Manages brand programming activities, analyzes ROI to inform future activations, and develops local activity recaps Identifies opportunities for assigned brands that fit in the assigned area Partners with Brand Teams and Market Sales teams to generate innovative, high-impact local programming ideas to meet market needs. Inclusive of brand activation, local account opportunities, community connections, local influencers, etc. Manages A&P budget: identifies gaps/ opportunities/ risks, determines ROI of programs, makes recommendations to the state/market lead for alignment Liaises between Brand Teams and Sales Teams with the goals of driving both sales and brand equity Is viewed by Sales Teams as a strong partner that helps meet the sales goals for the year (with long term brand building in mind) and viewed as a strong partner by Brand teams in championing the brand and executing within guidelines Business Development: Routinely analyzes depletion and sell through data to understand the business deeply. Identifies new account opportunities for the Commercial Sales Team to vet Has pulse on what is going on with competitors in the market and ideas on how to counter their behavior Leads the budget and brand planning process for their brands representing their respective areas Local Market Management: Manages Distributors & Commercial Sales for Winemaker/Maison visits to ensure product availability Manages Local POSM in partnership with Account Leads Works in conjunction with the Market Directors on VAP and Rarities forecast/ allocation process in the local market- liaison between Brand Teams and Sales Team Prepares for and presents in distributor planning meetings & GSMs Serve as a connector to understand brand vision and localize it Downstream: communication of plans, tools, etc. to commercial team Upstream: communication of opportunities, risks, and market needs to brand team Executional Excellence: Manage luxury execution in the market Guardian of the brand and market advocate for what is needed Elevating all stakeholders in the market; distributors, trade engagement, and Moët Hennessy New Business and Recruitment Prospecting for new business opportunities through all channels (on/off/non-premise) Building relationships with key customers, local influencers, etc. Managing programs across subchannels (i.e., local 360 opportunities: Lunar New Year, LA Polo) Represents the Brands in the Markets Across the Region Travels to routinely to assist local market team with activation, training, program sell in and winemaker/ Maison visits. Leads key activations in conjunction with local teams ie. Hosts wine dinners when winemaker is not available, consumer activations. Profile Education : Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience. Location: based in Texas or Florida Professional Experience 10+ years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries Strong business/commercial strategy experience.Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills. Understanding and experience in working with luxury goods and events. Capabilities Strong commercial/analytical skills required Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations Highly refined organizational skills and experience managing a substantial number of projects and details Ability to create meaningful partnerships with customers, distributor, and internal stakeholders Plans and prioritizes work to meet commitments aligned with organizational goals Applies knowledge of business and the marketplace to advance the organization's goals; monitors business news and market changes for impact on the business or on own expertise area; uses this to shape decisions Additional information Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match),financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days andpaid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. External applicants must be currently authorized to work in the United States on a full-time basis. Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes. #J-18808-Ljbffr LVMH Group