Chief Revenue Officer (CRO) - Production Horticulture & Agriculture

Senior Commercial Leader

This is a high-impact revenue mandate for a senior commercial leader to own the full top-line of a production horticulture and agriculture platform. The organization operates across nursery, greenhouse, and field crop categories, serving grower, wholesale, and retail channels with perishable, seasonal product lines that demand precision in pricing, distribution, and customer execution. The incoming CRO will architect and drive the revenue engine owning channel strategy, broker and distributor network development, and national account penetration. This is a role for a commercially aggressive leader who has built revenue programs from the ground up, not inherited them, and who understands the economics of perishable categories where margin lives and dies in the channel.

Key Leadership Mandates

• P&L Ownership: Own the full revenue P&L with direct accountability for top-line growth, channel margin, and net-new account acquisition across all distribution tiers.
• Channel Strategy: Design and execute a multi-channel go-to-market strategy spanning grower, wholesale, retail, and broker distribution with discipline around pricing integrity and margin protection.
• Broker & Distributor Network: Build and manage a high-performance broker and distributor network, driving coverage, accountability, and velocity across regional and national markets.
• National Account Penetration: Lead direct relationships with Tier-1 retail buyers, grocery chains, and mass market accounts to capture new distribution and expand shelf presence.
• Revenue Forecasting & Discipline: Institutionalize forecast accuracy, pipeline management, and sales performance metrics that connect revenue activity to margin outcomes.
• Seasonal Category Management: Drive category planning, promotional strategy, and inventory alignment for perishable, seasonal SKUs where timing determines profitability.
• Team Leadership: Build and develop a high-accountability commercial team eliminating coattail riders and installing a culture of new business production.
• Market Intelligence: Own competitive intelligence, pricing benchmarking, and demand signal monitoring to position the organization ahead of market shifts.

Ideal Executive Profile

The successful candidate is a senior commercial leader with a verifiable record of building revenue in perishable, seasonal, or agricultural product categories. You have owned a sales P&L, developed broker and distributor networks, and penetrated Tier-1 retail and wholesale accounts with demonstrated new door acquisition not inherited distribution. You understand the economics of perishable categories and bring the discipline to protect margin while driving volume.

What Makes This Opportunity Distinct

This role offers command of the full revenue function in a high-growth horticulture and agriculture platform with established production infrastructure and channel relationships. You will have the autonomy to architect the go-to-market strategy and build the commercial team. It is a high-accountability, high-reward seat for a revenue leader ready to own the number.