Senior Business Analyst, Sales Automation

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBCUniversal is seeking a Sr. Business Analyst, Sales Automation to support the development and execution of products that improve how our sales teams work, reduce manual effort, and create better experiences for sellers, sales leaders, and support teams. Reporting to the Senior Director, Sales Automation, this role will help deliver AI, automation, and workflow capabilities across the Sales and Marketing technology ecosystem. The Sr. Business Analyst will partner closely with Sales, Operations, Product, Engineering, Architecture, Data, Design, Change Management, and Enablement teams to define requirements, prioritize enhancements, and deliver scalable solutions that improve seller productivity, operational efficiency, adoption, and business outcomes.

Responsibilities

• Partner with sales leaders, business stakeholders, and end users to understand objectives, pain points, seller workflows, and process improvement opportunities.
• Gather, analyze, document, and validate business requirements for Sales AI, automation, CRM, and workflow initiatives.
• Translate business needs into user stories, functional requirements, process flows, acceptance criteria, and measurable success metrics.
• Support product discovery through user research, data analysis, process assessment, and business insights.
• Identify and evaluate opportunities to simplify and automate end-to-end workflows across Salesforce and the broader sales and marketing technology ecosystem.
• Collaborate with Product, Engineering, Architecture, Data, and Design teams throughout delivery, from discovery and solution definition through launch and adoption.
• Analyze user feedback, adoption, engagement, operational metrics, and business outcomes to identify optimization opportunities.
• Support backlog refinement, prioritization, testing, deployment, release readiness, and post-launch improvement activities.
• Lead User Acceptance Testing (UAT) planning, test case development, execution, defect triage, and issue resolution.
• Develop process documentation, training materials, release communications, and business procedures in partnership with Change Management and Enablement teams.
• Support evaluation of AI technologies, automation platforms, integrations, and emerging capabilities, with consideration for enterprise data, governance, security, and responsible AI principles.
• Build strong relationships across Product teams to connect capabilities, improve consistency, share best practices, and accelerate delivery across the sales and marketing ecosystem.

Qualifications

Required Qualifications

• 5+ years of experience in Business Analysis, Product Management, Sales Operations, Revenue Operations, Sales Technology, or a related field.
• Experience supporting products or initiatives focused on workflow automation, AI, CRM, or sales technology.
• Proven experience gathering and documenting business requirements and translating them into technology solutions.
• Experience working with Salesforce and CRM-enabled sales processes.
• Ability to create user stories, acceptance criteria, process maps, workflow documentation, and functional specifications.
• Strong analytical and problem-solving skills, with the ability to use data and user insights to support prioritization and decision-making.
• Experience working with cross-functional business and technology teams in Agile or similar product development environments.
• Excellent communication, facilitation, organizational, and stakeholder management skills.
• Ability to bring clarity to complex business and technical challenges and communicate actionable recommendations to audiences at different levels.
• Bachelor's degree or equivalent experience.

Preferred Qualifications

• Experience in advertising, media, streaming, ad tech, or enterprise sales organizations.
• Familiarity with sales and marketing workflows, seller productivity tools, and connected sales technology ecosystems.
• Knowledge of Salesforce Lead, Account, Contact, and Opportunity workflows
• Familiarity with generative AI, copilots, intelligent search, workflow automation, and agent-based experiences.
• Experience with process automation platforms such as Salesforce Flow, Microsoft Power Platform, or similar technologies.
• Understanding of enterprise data, governance, security, and responsible AI principles.
• Experience supporting sales transformation, CRM modernization, automation, or process improvement initiatives.
• Experience partnering with Change Management and Enablement teams to drive adoption of new capabilities.

Additional Requirements:

Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $115,000

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].