Business Development Manager
$166.9k - $241.6kAltera
Business Development ManagerWe are seeking a Business Development Manager to drive growth in FPGA-based solutions in the global Machine Vision market! This role focuses on expanding design wins across a wide range of vision systems – from entry-level smart cameras to high-end multi-sensor platforms and frame grabbers. You will act as the bridge between customers, product management, engineering, and ecosystem partners to position FPGA solutions against competing architectures including ASSPs, GPUs, and microcontroller-based platforms.Machine vision is shifting toward higher data rates, multi-sensor fusion, and edge AI. FPGAs are uniquely positioned to unify sensing, processing, and control – but winning requires strong technical business leadership at the system level.Key Responsibilities1. Market Development & StrategyIdentify and prioritize target segments including:Factory automation, robotics, logistics, semiconductor inspectionAutomotive vision systems (ADAS, surround view, in-cabin monitoring)Transportation systems (smart traffic, transit surveillance, tolling, infrastructure monitoring)Track and interpret trends in:Sensor technologies (CMOS scaling, global shutter, stacked sensors)Interfaces (SLVS-EC, MIPI CSI-2, CoaXPress, GigE Vision, USB3 Vision)Edge AI and multi-sensor fusion architecture2. Customer Engagement & Design WinsBuild relationships with OEMs, camera manufacturers, Tier-1 suppliers, and system integratorsDrive early-stage engagement with Sales to:Influence system architecture decisionsPosition FPGA-based solutions in vision and edge AI systemsSecure design-ins across target applicationsSupport technical sales discussions spanning:ISP pipelines (HDR, denoising, color processing)Vision pipelines (filtering, segmentation, feature extraction)Edge AI / ML inference (CNN-based workloads)Engage in system-level discussions3. Ecosystem & PartnershipsBuild and manage relationships with:Sensor and camera module vendorsIP providers and software stack vendors (vision libraries, AI frameworks)Automotive Tier-1 suppliers and transportation system integratorsEnable joint solutions and reference designs to accelerate customer adoption4. Sales Enablement & ExecutionDevelop high-impact sales collateral including, Solution briefs, Reference architectures (multi-camera, edge AI systems), Competitive positioning vs alternative technologies, ROI / TCO analysesSupport Sales teams with:Use-case driven messaging for Automotive and Transportation applicationsCustomer presentations and technical positioningOpportunity qualification and deal progressionDeliver presentations at customer meetings, industry events, and trade shows5. Internal CollaborationProvide structured market feedback to product management and engineeringInfluence product direction based on customer needs related to:I/O bandwidth and connectivityMemory architectureEdge AI capabilitiesPackaging and integrationSupport pricing discussions and business case developmentThe pay range below is for Bay Area California only. Actual salary may vary based on a number of factors including job location, job-related knowledge, skills, experiences, trainings, etc. We also offer incentive opportunities that reward employees based on individual and company performance.$166.9K - $241.6K USDWe use artificial intelligence to screen, assess, or select applicants for the position. Applicants must be eligible for any required U.S. export authorizations.QualificationsRequired QualificationsBachelor's Degree in Electrical Engineering, Computer Engineering, or related field (Master's preferred)5+ years of experience in:Machine vision, imaging systems, or embedded edge systemsIndustrial, Automotive, or Transportation marketsStrong understanding of:Image sensors and camera architecturesISP and video processing pipelinesVision algorithms (filtering, segmentation, feature extraction)AI/ML fundamentals (CNN inference pipelines)Familiarity with key interfaces:SLVS, SLVS-EC, MIPI CSI-2CoaXPress (CXP), GigE Vision, USB3 VisionExperience engaging global customers and managing long design cyclesPreferred QualificationsExperience with FPGA-based systems or FPGA solution sellingUnderstanding of: High-speed I/O and memory subsystems, PCIe architectures, Edge AI deployment constraints (latency, power, bandwidth)Familiarity with: Automotive and infrastructure interfaces (e.g., GMSL, FPD-Link, Ethernet-based vision systems)Awareness of safety-driven design considerations aligned with ISO 26262 & IEC 61508Prior experience with:Camera OEMsFrame grabber companiesVision system integratorsMBA or business training is a plusJob Type:RegularShift:Shift 1 (United States of America)Primary Location:San Jose, California, United StatesAdditional Locations:Posting Statement:All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
$92k - $141k
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