Senior Media Buyer (Meta Ads Specialist)

Role Description

At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts. This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.

If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.

What You’ll Own

• Meta Ads Strategy & Campaign Management
  • Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
  • Own campaign performance from planning through scaling.
  • Manage multiple client and internal ad accounts simultaneously.
  • Oversee monthly advertising budgets ranging from $10K–$250K+.
  • Scale profitable campaigns while maintaining efficiency and profitability.
• Creative Strategy & Performance Marketing
  • Develop high-converting campaign concepts, hooks, and messaging.
  • Write compelling ad copy focused on improving:
    • CTR
    • CPL
    • CPA
    • ROAS
  • Create detailed creative briefs for designers, editors, and content creators.
  • Lead creative strategy across:
    • Static image ads
    • UGC-style videos
    • Video scripts
    • AI-assisted creative workflows
  • Continuously test new creative angles and messaging.
• Campaign Optimization & Analytics
  • Monitor campaign performance daily.
  • Analyze:
    • CTR
    • CPC
    • CPL
    • CPA
    • ROAS
    • Frequency
    • Conversion Rates
  • Optimize audiences, creatives, offers, placements, and landing pages.
  • Identify winning campaigns and scale them strategically.
  • Troubleshoot underperforming campaigns using data-driven insights.
• Cross-Functional Collaboration
  • Partner with creative teams to produce high-performing advertising assets.
  • Collaborate with leadership on growth initiatives and campaign priorities.
  • Align paid advertising with broader marketing and revenue objectives.
  • Stay current with Meta platform updates and advertising best practices.

Qualifications

• 3+ years of hands-on experience managing Facebook and Instagram advertising.
• Proven experience managing at least $10,000/month in Meta ad spend.
• Experience managing 5 or more advertising accounts simultaneously.
• Strong expertise with:
  • Meta Ads Manager
  • Facebook Business Suite
  • Meta Pixel
  • Conversion Tracking
  • Attribution Modeling
  • Funnel Optimization
• Excellent analytical and performance optimization skills.
• Strong direct-response copywriting and messaging abilities.
• Ability to identify and scale winning creatives.
• Deep understanding of performance marketing principles.
• Excellent written and verbal English communication skills.
• Reliable remote work environment with high-speed internet.

Requirements

• Experience managing $100K–$250K+ monthly advertising budgets (Nice to Have).
• Strong understanding of full-funnel marketing strategy (Nice to Have).
• Experience producing or managing UGC advertising campaigns (Nice to Have).
• Ability to brief creators, editors, and designers effectively (Nice to Have).
• Experience using AI tools such as:
  • ChatGPT
  • AI creative generation tools
  • Creative automation platforms
• Familiarity with:
  • GoHighLevel (GHL)
  • Close CRM
  • Similar marketing platforms
• Previous experience within agencies or high-growth marketing teams (Nice to Have).

Benefits

• High ownership over paid social strategy and execution.
• Opportunity to manage significant advertising budgets.
• Work in a fast-paced, performance-focused environment.
• Strong collaboration with creative and leadership teams.
• Fully remote work environment.
• Clear career progression into:
  • Lead Media Buyer
  • Performance Marketing Manager
  • Growth Marketing Lead
  • Director of Paid Media

Interview Process

• Initial Phone Screen
• Spark Hire Intro Video (3–5 minutes)
• Final Client Interview
• Offer & Background Verification

What Happens After You Apply

Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds.

Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application.

Apply Now

If you’re passionate about performance marketing, thrive on scaling Meta advertising campaigns, and enjoy using creative strategy and data to drive measurable business growth, we’d love to hear from you. Apply today and become a key contributor to a high-performing marketing team.