Sales & Marketing Director

Sales and Marketing Director

Mansions Senior Living Communities

Full-Time | Starting Salary: $70,000, Negotiable Based on Experience

Plus Aggressive Bonus Potential

Experienced Senior Living Sales & Marketing Professionals - We Want to Meet You!

Mansions Senior Living Communities is seeking an experienced, results-driven Sales and Marketing Director to lead sales, occupancy growth, community outreach, referral development, and marketing initiatives for our independent living community.

This is an ideal opportunity for a relationship-driven sales professional who thrives on building connections, networking in the community, hosting impactful events, conducting engaging tours, and helping seniors and their families navigate the decision-making process.

The Sales and Marketing Director is a highly visible representative of the community and plays a critical role in achieving occupancy goals through lead generation, relationship development, referral partnerships, tours, follow-up, and strategic marketing initiatives.

Candidates with senior living sales experience and a proven track record of converting leads into move-ins are strongly preferred.

Compensation & Benefits

• Starting salary of $70,000 annually, negotiable based upon experience
• Plus aggressive bonus structure with significant earning potential
• Same-day pay access through ZayZoon
• Health insurance and voluntary coverage options
• Employer-matched retirement plan
• Vacation and sick leave eligibility after 90 days

What We're Looking For

We are seeking candidates with experience in:

• Senior Living Sales & Marketing
• Independent Living, Assisted Living, or Retirement Communities
• Community Outreach and Referral Development
• Lead Generation and Sales Conversion
• Marketing and Outreach Event Planning
• Relationship Management and Networking
• Hospitality or Property Leasing experience is a plus

Candidates who have previously worked as a Senior Living Marketing Director, Community Relations Director, Sales Counselor, or Director of Sales will receive strong consideration.

Key Responsibilities

Senior Living Sales & Lead Management

• Respond promptly and professionally to internet leads, inquiries, and referrals
• Conduct tours for prospective residents and their families
• Build relationships with prospects and understand their individual needs
• Guide seniors and families through the sales and decision-making process
• Maintain consistent and timely follow-up with prospects
• Maintain accurate lead and activity information within the CRM
• Develop and execute strategies to convert qualified leads into move-ins
• Consistently work toward and achieve community occupancy goals
• Maintain strong relationships with current residents and families to encourage referrals

Community Outreach & Referral Development

• Develop and maintain strong referral relationships with hospitals, physicians, senior service providers, healthcare professionals, businesses, churches, and community organizations
• Identify and cultivate new referral sources
• Represent Mansions Senior Living Communities professionally throughout the local community
• Participate in networking opportunities and community organizations that support lead generation
• Maintain consistent outreach activity to increase awareness of the community

Marketing Events & Community Engagement

Plan, coordinate, promote, and host events designed to generate qualified prospects and strengthen referral relationships.

Required quarterly marketing events include:

• Prospect events
• Family & Friends events
• Vendor and referral partner events

Events should have a clear purpose and measurable goal of generating qualified leads, increasing community awareness, and strengthening relationships with prospects and referral partners.

Marketing & Brand Promotion

• Assist with advertising, digital marketing, and social media initiatives
• Maintain current knowledge of competing senior living communities, services, pricing, and market trends
• Identify opportunities to differentiate the community from competitors
• Ensure marketing materials and community messaging are consistent with company brand standards
• Maintain professional, attractive, and up-to-date signage and promotional materials
• Support excellent curb appeal and ensure the community makes a strong first impression on prospective residents and families

Qualifications

• 2+ years of senior living sales and marketing experience preferred
• Proven success conducting community tours and converting leads into move-ins
• Experience managing sales leads and maintaining consistent prospect follow-up
• Experience planning and executing marketing or outreach events
• Strong networking and relationship-building skills
• Excellent verbal, written, and interpersonal communication skills
• Exceptional customer service skills
• Compassion and genuine interest in working with seniors and their families
• Strong organizational, time-management, and follow-through skills
• Self-motivated, competitive, and results-oriented
• Ability to work independently while collaborating effectively with the community leadership team

Additional Requirements

• Valid driver's license and reliable transportation
• Acceptable driving record and current personal auto insurance
• Ability to successfully complete required background screening and drug testing
• Flexible schedule, including occasional evenings and weekends for tours, networking opportunities, and marketing events
• Ability to walk, stand, bend, and lift up to 50 pounds as needed

Senior Living Sales Professionals Are Encouraged to Apply!

We strongly encourage experienced professionals currently working in Independent Living, Assisted Living, Memory Care, or Retirement Communities to apply.

Priority consideration will be given to candidates with experience as:

• Senior Living Marketing Director
• Sales and Marketing Director
• Community Relations Director
• Senior Living Sales Counselor
• Director of Sales - Senior Living
• Community Outreach Director

Join the Mansions Team

If you are a motivated sales professional who enjoys building relationships, connecting with the community, and helping seniors find the right place to call home, we want to hear from you.

Apply today and bring your senior living sales expertise to Mansions Senior Living Communities!