Head Of Marketing

Head of Marketing — New Horizon Bank

The opportunity

New Horizon Bank is a nationally chartered commercial bank headquartered in Richmond, Virginia. We pair community-bank service with institutional capability, and we are expanding fast into private banking, trust and wealth, payments, and specialized relationships with hedge funds, asset managers, family offices, and fintechs.

We don't have a marketing organization to hand you. We have a clear direction, a leadership team that moves quickly, and a brand that needs to catch up to where the bank is going. We want the person who builds it.

The role

The Head of Marketing reports directly to the CEO and sits with the leadership team. You will partner with the CEO, leadership, and our bankers to sharpen how New Horizon presents itself, help our bankers reach the right customers, and show what is working.

This is a builder role, not a maintenance role. You will inform the strategy, then write the copy, brief the designer, research the conference, and sit in on the sales call. You will start lean — a budget, agency and freelance partners, and the ability to make the case for a team as results come in.

Three things matter most:

1. Help f ind customers. Our bankers own client relationships. Marketing helps them identify the right prospects and open doors — not just communicate with people they've already found.
2. Shap e the brand. Sharpen who we are, who we serve, and why they should choose us — including leading the evolution of our brand identity as the bank grows.
3. Make our bankers better at selling. Give the people in front of customers the intelligence, messaging, and materials that move conversations forward.

Your first year

First 90 days — learn and diagnose. Spend real time with bankers, customers, and leadership. Audit our brand, website, materials, and channels. Working with the CEO and leadership, build the Marketing Roadmap that translates our business strategy into priority segments, positioning, messaging architecture, go-to-market plan, and the metrics we will manage to.

By month six — build the engine. A target-account list for each priority segment. A conference and event calendar chosen by expected return. Segment-specific pitch materials in bankers' hands. A refreshed website and a working content cadence. Attribution tracking in place.

By month twelve — prove it. Marketing-sourced pipeline you can point to by segment. Clear data on which channels and events earned their cost, and which we should stop. A brand that reflects where New Horizon is going. A plan and budget case for year two.

What you'll do

Strategy and positioning. Translate our business strategy into a roadmap that becomes the operating system for how we go to market — informing the website, sales materials, campaigns, launches, events, and partnerships. Build one New Horizon voice with different messages for a hedge fund COO, a founder, a business owner, a private-banking client, and a prospective hire.

Market intelligence and prospecting. Help answer the questions our bankers ask every week: Where are our customers? Which 500 companies and people should we know? How do we reach them? Map target segments, decision-makers, and centers of influence. Support our coverage teams with account-based marketing.

Events, content, and thought leadership. Decide which conferences to attend and which to skip, based on the pipeline they produce. Build a content engine — articles, newsletters, social, video, PR — and put our executives and bankers on the right panels, podcasts, and stages.

Sales enablement. Pitch decks, one-pagers, case studies, competitive intelligence, and prospect campaigns built from what actually happens in customer conversations.

Launches. Turn new products, partnerships, and markets into propositions customers understand, with positioning, audiences, and launch plans.

Talent marketing. Partner with HR to put the New Horizon story in front of the bankers and builders we want to hire — with the same find-reach-measure discipline we apply to customers.

Compliance partnership. Work with our Compliance team so everything we publish meets bank advertising and disclosure requirements, without slowing us down.

How we'll measure success

A conference isn't a success because we attended. A campaign isn't a success because people clicked. We measure whether marketing puts New Horizon in front of the right people and creates profitable relationships:

• Qualified opportunities generated and target-account engagement
• Conversion and cost of acquisition, by channel and event
• Deposits, loans, assets under administration, and fee income attributable to marketing, where measurable
• Recruiting pipeline for priority roles

You will use that data to decide what gets more investment, what changes, and what stops.

What you bring

We care more about what you can build than where you've worked. Traditional bank marketing experience is not required — we're especially interested in people who bring ideas from outside banking.

Required

• 8+ years in marketing, growth, or a related field, including a track record of building or substantially transforming a function, brand, or business line
• Experience supporting a sophisticated B2B sales organization with segmentation, positioning, and go-to-market strategy
• Proven use of market data to find customer opportunities and measure marketing ROI
• Excellent writing, storytelling, and taste
• Experience managing agencies, freelancers, and vendors
• Comfort working directly with a CEO and senior executives — including telling them when an idea won't work

Valuable

• Experience in financial services, fintech, investment management, professional services, or another complex B2B market
• Exposure to hedge funds, asset managers, family offices, or RIAs
• Brand or naming work at a company going through a period of growth or repositioning
• Experience marketing in a regulated industry

How we work

You're comfortable starting with something unfinished. You don't need a 40-page strategy before you move. When we decide hedge funds matter, your instinct is to learn the ecosystem, find the players, figure out where they gather, and get us into the conversation. You know when something must be exceptional and when it simply needs to ship.

We hold ourselves to HUSTLE:

• Humility — team over ego
• Unafraid — get comfortable being uncomfortable
• Speed — act with urgency
• Tenacity — find a way
• Learning — stay curious;
  keep getting better
• Excellence — set a high standard

The details

• Reports to: President and CEO
• Location: Richmond, VA
• Compensation: $160 - $210k plus annual incentive tied to growth outcomes;
  full benefits
• To apply: LinkedIn

New Horizon Bank is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.