Social Strategist

A day in the life:

The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries. This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution. As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients.

Responsibilities:

• Social Strategy Development: Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships
• Influencer Programming Strategy & Production: Proficient in strategically driving influencer programming through identifying, vetting and slating influencer talent and creators for campaigns. This is inclusive of negotiating, communicating deliverables, seeing partnership through from execution to completion, and reporting on performance
• Autonomous Workflow Management: Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts
• Creative Strategy Development: Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context
• Social Content Execution: Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts
• Trendspotting: Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team
• Collaborative Team Meetings: Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives
• Client Communication: Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 2+ years of experience in social media (agency experience preferred)
• Industry Expertise: Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
• Client Variety: Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
• Brand Voice & Tone: Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content
• Results and Impact: Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact

Key Performance Indicators (KPIs)

• Established goals/targets for 100% of accounts
• Hitting within 15% of target forecast OR having key recommendations in place to hit goals
• Below 10% Client Churn Rate
• Understands all strategies of department and can execute on 100% Can navigate 100%+ difficult probing questions on performance

Most Important Things (MITs)

• Client Performance and Sentiment
• Autonomous workflow management and account ownership
• Department Support