Account Executive, KSBY

Account Executive

KSBY, the E.W. Scripps NBC affiliate serving California's beautiful Central Coast, is seeking a motivated and results-driven Account Executive to join our sales team. We're looking for a sales professional with experience in local direct business-to-business sales, preferably within media, advertising, marketing, or related industries. The ideal candidate will have a proven track record of managing transactional business, developing strong client relationships, and consistently driving new business growth. In this role, you'll partner with local businesses to create customized, multi-platform advertising solutions that deliver measurable results through television, OTT/CTV, digital advertising, social media, search marketing, and more. If you're a self-starter who enjoys prospecting, building relationships, and helping businesses succeed, we'd love to hear from you.

What You'll Do:

• Sell multi-platform advertising solutions to local and regional businesses and advertising agencies.
• Utilize the Scripps Sales Process (SSP) to identify customer needs and recommend customized marketing solutions.
• Promote the full suite of digital advertising products in addition to traditional television advertising.
• Prospect, secure appointments, conduct needs analyses, create presentations, and close new business opportunities.
• Develop and maintain relationships with traditional and non-traditional advertisers.
• Analyze ratings data, market trends, and audience insights to maximize revenue opportunities.
• Serve as a trusted advisor to clients while delivering exceptional customer service.
• Prepare and deliver presentations, proposals, and advertising recommendations.
• Manage and maintain a healthy sales pipeline through CRM tools while achieving key performance metrics.
• Collaborate on campaign development, creative concepts, storyboards, and production elements.
• Build strong client partnerships and develop long-term account growth opportunities.
• Handle account maintenance activities including makegoods, credit applications, collections, and revenue tracking.
• Maintain accurate client records and sales activity within CRM systems.
• Communicate account status and revenue forecasts to sales leadership.
• Perform other duties as assigned.

What You'll Need:

• Bachelor's degree in a related field preferred or equivalent combination of education and experience.
• Minimum of 2+ years of successful sales experience preferred.
• Experience with strategic account management, broadcast advertising, digital marketing solutions, or media sales preferred.
• Valid driver's license, acceptable driving record, and proof of insurance meeting company requirements.

What You'll Bring:

• Highly self-motivated with a strong desire to achieve and exceed goals.
• Creative problem-solving and innovative thinking skills.
• Strong consultative selling, negotiation, and upselling abilities.
• Ability to influence decision-makers and build strong client relationships.
• Excellent written and verbal communication skills.
• Strong presentation skills, both virtual and in-person, for audiences of all sizes.
• Analytical mindset with the ability to translate customer needs and market data into effective marketing strategies.
• Strong organizational and time management skills.
• Ability to collaborate effectively across teams and departments.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with Google Workspace (Docs, Sheets, Slides) and virtual meeting platforms such as Zoom, Microsoft Teams, WebEx, or similar technologies.

Where You'll Live, Work and Play:

San Luis Obispo offers the perfect blend of coastal living, outdoor recreation, and vibrant community culture. Located between Los Angeles and San Francisco, residents enjoy beautiful beaches, award-winning wineries, hiking trails, and a thriving downtown atmosphere. It's an ideal place for professionals seeking both career growth and an exceptional quality of life.

Compensation Range:

Annual Salary: $75,000.00 - $80,000.00 Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in California.

What We'll Offer:

• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.