Director, Strategy Analytics

Fanatics Commerce is the global leader in licensed sports merchandise operating a vertically integrated platform that designs manufactures and delivers officially licensed apparel jerseys headwear and collectibles for major leagues teams and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital in-venue and retail Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the worlds most iconic sports properties.

At Fanatics we bring our BOLD Leadership Principles to life every day - building championship teams obsessing over fans acting with entrepreneurial speed and delivering with a determined and relentless mindset.

As we continue to scale our global platform the Director Business Strategy & Analytics will play a critical role in driving data-informed digital marketing performance and customer acquisition strategy across Paid Search Paid Social Display and Affiliate channels.

ROLE OVERVIEW

We are seeking a data-driven leader with deep experience in eCommerce marketing analytics and a scrappy get-it-done attitude to join the Strategy & Analytics team. This role partners closely with the Digital Marketing team to optimize digital marketing investments improve campaign efficiency and shape customer acquisition strategy with significant exposure to senior leadership and a mandate to distill complex marketing data into clear actionable insights. The Director Business Strategy & Analytics delivers business and fan impact through BOLD leadership and execution excellence leveraging data automation and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

• Serve as a strategic analytics partner to Digital Marketing channel managers and business stakeholders translating analytical findings into commercially relevant recommendations that influence channel strategy and budget allocation.
• Collaborate with data science engineering and business intelligence teams to ensure analytics infrastructure models and tools are built to scale and meet evolving business needs.
• Effectively communicate complex analysis to non-technical stakeholders and senior leadership building confidence and alignment around data-driven decision-making.

People Leadership:

• Set a high analytical bar for the Strategy & Analytics team fostering a culture of intellectual curiosity rigor and continuous improvement.
• Mentor and develop team members by modeling deep-dive analytical thinking and equipping them with frameworks to uncover insights that drive meaningful business impact.

Fan & Customer Impact (Obsessed with Fans)

• Translate complex digital marketing data across Paid Search Paid Social Display and Affiliate channels into clear actionable insights that directly improve the fan acquisition experience and customer journey.
• Develop and maintain data visualizations and dashboards that enable the organization to continuously monitor performance and identify opportunities to improve both profitability and user experience.
• Partner with digital marketing channel managers to identify growth opportunities and cost savings that enhance how fans discover and engage with Fanatics Commerces eCommerce platform.
• Apply cross-channel impact analysis including cannibalization partial channel attribution and marketing mix modeling to ensure fans are reached through the most effective and efficient channels.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

• Dig two to three layers below the surface of marketing data to uncover non-obvious insights that drive smarter investment decisions and unlock new growth levers.
• Partner with data science to build optimize and productionalize bidding models that improve the efficiency and performance of digital marketing spend.
• Hypothesize opportunities within complex data sets design and execute test plans analyze results and synthesize findings into concrete recommendations for senior leadership.
• Drive the adoption of advanced statistical methods and analytic tools to continuously evolve the teams analytical capabilities and rigor.

Ownership & Execution (Determined & Relentless Mindset)

• Take full ownership of the end-to-end analytics lifecycle from data exploration and hypothesis generation through test design analysis and actionable recommendation and drive each initiative to a conclusion.
• Gain and maintain a deep understanding of the factors driving digital marketing sales cost ROI and marginal returns across all channels.
• Lead the development of scalable data visualization and reporting infrastructure that empowers the broader organization to make faster more informed decisions.
• Assist with channel-level sales and spend forecast and budget bridging back actual performance to forecast and identifying opportunities while operating with a proactive get-it-done mindset across complex ambiguous environments.

AI & DIGITAL CAPABILITY

We are building a future-ready organization. This role is expected to:

• Apply AI and technology to improve efficiency quality and outcomes
• Use data and digital tools to inform decisions and enhance performance
• Demonstrate curiosity and adaptability in adopting new technologies and ways of working
• Contribute to a culture of innovation and continuous improvement

CAPABILITIES & EXPERIENCE YOU BRING

Required Qualifications:

• 8 years of experience in eCommerce with a focus on digital marketing analytics and a demonstrated track record of career growth and measurable business influence.
• Deep expertise across digital marketing channels and attribution fundamentals including last-click LTV pixel-based measurement and DTC eCommerce funnel progression.
• Proficiency in SQL is required; hands-on experience working with large complex data sets to generate insights and support decision-making at scale.
• Strong analytical technical and problem-solving skills with exceptional attention to detail and the ability to independently drive projects to completion.
• Understanding of statistical concepts and methods; advanced statistics and working knowledge of at least one analytic or statistical software package (e.g. R) strongly preferred.
• Proven ability to communicate complex analytical findings clearly and persuasively to non-technical stakeholders and senior leadership.
• Experience leading cross-functional initiatives and partnering with teams across marketing data science and engineering to deliver complex high-impact projects.

WORK LOCATION

Hybrid: The primary place of performance of this role is the Companys office located in San Mateo CA subject to the Companys current hybrid work policy. This role currently requires in-office presence 3 days per week.

The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package we consider several factors such as location experience qualifications and information about our benefits please visit Range

$188750 - $235000 USD

At Fanatics we operate with a BOLD mindset - We Build Championship Teams were Obsessed with Fans we embrace a Limitless Entrepreneurial Spirit and we approach every challenge with a Determined and Relentless Mindset. If youre ready to contribute to a dynamic fast-paced environment that thrives on collaboration and growth we want you to be part of our team.

ABOUT THE TEAM
Fanatics Commerce is a leading designer manufacturer and seller of licensed fan gear jerseys lifestyle and streetwear products headwear and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues teams colleges and associations globally as well as its flagship site .

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Required Experience:

Director